Overview Meet 100% PURE 2nd Skin Concealer in Shade 1, designed for light complexions with warm gold undertones. The formula uses fruit pigments to deliver a natural-looking base without relying on synthetic dyes, helping blur blemishes and even out skin tone with a soft,...

Discover the 2nd Skin Concealer Shade 2 Meet a liquid concealer designed for light to medium complexions with neutral undertones. The shade 2 formula leans into fruit pigments rather than synthetic dyes, delivering a natural-looking tint that blends with your skin’s unique warmth. Expect...

Shade 3 for medium skin with warm gold undertones Discover the 2nd Skin Concealer by 100% PURE, a fruit pigmented formula designed for medium complexions with warm gold undertones. Shade 3 blends peach and apricot pigments to deliver a natural, balanced tone without relying...

Introducing 100% PURE 2nd Skin Concealer in Shade 4 Designed for medium complexions with warm olive undertones, Shade 4 draws its color from fruit pigments like peach and apricot, delivering a natural-looking balance without synthetic dyes. This liquid concealer blends seamlessly into the skin...

Rediscover natural-looking coverage Introducing 100% PURE 2nd Skin Concealer Shade 5, crafted for medium-to-tan complexions with neutral tan undertones. The shade relies on fruit pigments inspired by peach and apricot to create a natural match that blends with your skin without a heavy or...

Introducing 100% PURE 2nd Skin Foundation in Shade 4 Shade 4 is designed for medium skin with a warm olive undertone, delivering a natural, skin-like appearance. The formula leverages fruit pigments drawn from peach and apricot rather than synthetic dyes, offering a soft color...

Meet 100% PURE 2nd Skin Lightweight Serum Foundation Experience a feather‑light formula that behaves more like skincare than makeup, delivering a natural, skin‑mimicking finish that blends with your own complexion. Shade 5: Neutral Peach for Tan T tones Shade 5 is neutral with peach...

Discover 100% PURE 2nd Skin Lightweight Serum Foundation Shade 1 is a neutral tone with yellow undertones, thoughtfully formulated for fair skin. This foundation leverages innovative fruit-pigmented technology—globally patented—to deliver a naturally colored base enriched with antioxidants and moisturizing nutrients. The result is a...

Discover 100% PURE Bamboo Blur Powder Meet a featherweight, translucent setting powder designed to create a soft matte veil that tames shine without adding color. Its light, breathable texture glides on and settles into a natural finish, making makeup feel comfortable while looking polished....

Meet the 100% PURE BB Cream Shade 10 This luminous, all-in-one multitasker blends skincare and makeup for busy mornings. The clean formula glides on with a dewy glow, while providing buildable coverage that feels breathable on your skin. A soft shimmering finish comes from...

Meet the 100% PURE BB Cream Shade 20 Aglow This all-in-one beauty multitasker combines a clean moisturizer with makeup, designed to streamline busy mornings. The lightweight formula blends skincare benefits with makeup coverage, delivering a soft, luminescent finish thanks to responsibly sourced mica for...

Refresh tired eyes with a cooling, hydrating patch treatment designed for everyday moments. 100% PURE Bright Eyes Masks are hydrogel under-eye patches that sit comfortably beneath the lower lash line, delivering a refreshing blend of botanicals and humectants to help the eye area feel...

Purify, Hydrate, and Balance Your ScalpDiscover a plant-powered conditioner designed to purify the scalp, help balance dryness, and deliver a lightweight surge of moisture. Formulated with burdock, neem, and kelp, it supports a refreshed feel and a healthier-looking head of hair.Key benefits you may...

Refresh and balance your scalp with a plant-powered cleanse This 100% PURE Burdock & Neem Healthy Scalp Shampoo delivers a thoughtful blend of detoxifying botanicals and hydrating ingredients designed to purify the scalp while preserving moisture. The formula targets common concerns like dryness, itchiness,...

Revitalize your scalp with a gentle, versatile cleanser This 100% PURE formula blends soothing rose hydrosol, aloe, and nourishing botanicals to hydrate and balance without stripping. The replenishing shampoo cleanses and refreshes, helping hair feel softer, healthier, and more manageable after every wash. With...

OverviewMeet the 100% PURE Coconut Lime Shower Gel, a natural foaming body wash designed to cleanse and nourish your skin from head to toe. The creamy foam lifts away dirt and oil while leaving a supple, comfortable feel after every shower. The bright blend...

Introduction Meet 100% PURE Coconut Whipped Body Butter, a deeply moisturizing, plant-based cream crafted for dry skin. The formula melts on contact, delivering lasting hydration with a blend of shea butter, cocoa butter, and avocado oil. The result is a soft, comfortable feel that...

Awaken the delicate eye area with a clean, plant-powered eye cream The Coffee Bean Caffeine Eye Cream from 100% PURE blends natural caffeine with skin-supporting botanicals to create a brightening, hydrating treatment for the under-eye area. This vegan, gluten-free formula is designed to fit...

Wake Up Your Skin with a Lightweight Morning Moisturizer Begin your day with a cream that feels like a reset for tired skin. The 100% PURE Coffee Bean Caffeine Face Cream blends a silky, non-greasy texture with a refreshing, energizing sensation as it glides...

Introducing Alpine Rose: 100% PURE Cream Foundation Concealer Designed for fair skin with a cool undertone, Alpine Rose is tinted with the world’s first globally patented fruit-pigmented technology. The shade reads true in daylight, with a soft pink cast that harmonizes with pink undertones....