100% PURE

Overview Meet 100% PURE Powder Blush in Chiffon, a soft pink hue powered by fruit pigments rather than synthetic dyes. The color delivers a natural flush that can be built from sheer to more noticeable, with a gentle shimmer that catches the light for...

Discover a dual-purpose beauty essentialMeet the 100% PURE Tinted Moisturizer Anti-Aging Face Makeup, a hydrating tinted moisturizer that blends lightweight color with skin-loving nourishment. Built on fruit-pigmented technology, its color comes from cocoa and natural fruits rather than synthetic dyes, delivering a natural-looking tint...

Revitalize dry, thinning hair with the 100% PURE Kelp & Mint Volumizing Conditioner This plant-powered conditioner delivers plump hydration and lightweight body without weighing hair down. Enriched with sea kelp, peppermint essential oil, and pro‑vitamin B5, it aims to refresh the scalp while supporting...

Revitalize your scalp with a gentle, versatile cleanser This 100% PURE formula blends soothing rose hydrosol, aloe, and nourishing botanicals to hydrate and balance without stripping. The replenishing shampoo cleanses and refreshes, helping hair feel softer, healthier, and more manageable after every wash. With...

Overview Elevate your hair care routine with the 100% PURE Glossy Locks Repair Conditioner Cream. This rich, velvety treatment is crafted for thirsty, dry, or color‑treated hair. The formula blends coconut oil, biotin, aloe, hyaluronic acid, avocado butter, and passionfruit to help restore the...

Overview Meet the 100% PURE Multi-Vitamin Night Cream, a luxurious, all-in-one nighttime moisturizer designed to nourish skin as you rest. The formula blends vitamin C and reparative vitamin A with a rich base of natural butters and oils to deliver deep hydration and a...

Refresh tired eyes with a cooling, hydrating patch treatment designed for everyday moments. 100% PURE Bright Eyes Masks are hydrogel under-eye patches that sit comfortably beneath the lower lash line, delivering a refreshing blend of botanicals and humectants to help the eye area feel...

Discover Cranberry Glow: A True Cranberry Red for Lips and Cheeks Meet Cranberry Glow, a true cranberry red tinted with antioxidant-rich fruit pigments. This color comes from natural fruit extracts rather than synthetic dyes, offering a clean approach to a fresh, everyday look. The...

Vivid color, clean beautyDiscover the 100% PURE Long Last Liquid Eye Liner in Black Tea—a vegan formula that delivers a bold, true-black line with a silky-smooth glide. The fruit-pigmented color uses a patented fruit-derived pigment system to achieve depth and intensity that lasts through...

Indulge in deeply hydrating care with 100% PURE Honey Almond Whipped Body Butter. This rich, fast-absorbing cream blends cocoa butter and avocado oil to soften dry, flaky patches and leave skin feeling smooth and comfortable all day. The lightweight formula glides on with a...

Introduction Meet 100% PURE Coconut Whipped Body Butter, a deeply moisturizing, plant-based cream crafted for dry skin. The formula melts on contact, delivering lasting hydration with a blend of shea butter, cocoa butter, and avocado oil. The result is a soft, comfortable feel that...

Elevate your lash look with Maracuja Oil Mascara Designed to color, lengthen, and nourish, this mascara blends a patented fruit-pigment technology with passion fruit oil to deliver a smooth, clump-free coating that looks natural yet defined. The deep, Midnight-Black hue comes from natural pigments...

Luxurious Lavender Hydration for All Skin Types Indulge in the creamy comfort of 100% PURE Nourishing Body Cream, scented with French Lavender. This velvety lotion envelopes skin in moisture while inviting a calming aroma that elevates daily self-care. The formula emphasizes clean, plant-based ingredients...

Pure, plant-powered hydration for every day Experience a luxuriously creamy body lotion designed to meet thirsty skin with a blend of superfood ingredients. The vanilla bean lotion blends energizing green coffee extract with bright vitamin C to help skin feel soft and renewed. Hydration...

Bright, Natural Coverage with Fruit Pigments Meet a concealer that leans into skin-friendly, fruit-derived color. White Peach is a light-to-medium shade with yellow undertones, formulated with peach and apricot pigments rather than synthetic dyes. The result is a natural-looking balance that works with a...

Overview Discover the 100% PURE Super Fruit Nourishing Cream, a richly hydrating facial moisturizer designed to replenish dry or damaged skin with a plant-powered boost. The texture is creamy and indulgent, delivering lasting moisture while a soft fruity-floral aroma enhances your daily skincare ritual....

Define, fill, and color with a natural touch The 0.16 oz 100% PURE Green Tea Fiber Brow Builder blends a brow tint with a clear gel to help shape brows that are sparse, light, or uneven. This brow gel tint hybrid aims to deliver...

Lightweight hydration with a botanical edge Discover a daily face cream that blends a potent green tea EGCG concentrate with a skin‑loving mix of organic botanicals. The result is a lightweight, non‑greasy moisturizer that feels comfortable under makeup or on bare skin, ideal for...

Overview The 100% PURE Green Tea EGCG Serum is a daily, lightweight treatment designed for all skin types. It blends antioxidant-rich green tea EGCG with nourishing botanicals to support a hydrated, even-looking complexion. The formula cups skin in a breathable layer that can be...

OverviewMeet the 100% PURE Coconut Lime Shower Gel, a natural foaming body wash designed to cleanse and nourish your skin from head to toe. The creamy foam lifts away dirt and oil while leaving a supple, comfortable feel after every shower. The bright blend...