{"product_id":"100-pure-2nd-skin-lightweight-serum-foundation-shade-1-neutral-with-yellow-undertone-vegan","title":"100% PURE 2nd Skin Lightweight Serum Foundation – Shade 1 (Neutral with Yellow Undertone) | Vegan","description":"\u003ch2\u003eDiscover 100% PURE 2nd Skin Lightweight Serum Foundation\u003c\/h2\u003e\n\u003cp\u003eShade 1 is a neutral tone with yellow undertones, thoughtfully formulated for fair skin. This foundation leverages innovative fruit-pigmented technology—globally patented—to deliver a naturally colored base enriched with antioxidants and moisturizing nutrients. The result is a product that blends into your skin to reveal a fresh, healthy-looking complexion without masking your unique texture.\u003c\/p\u003e\n\u003cp\u003eDesigned for real life, it balances coverage, hydration, and a skin-like finish. The shade is paired with a light, breathable texture that aims to feel comfortable from morning to night, making it a versatile addition to your makeup routine.\u003c\/p\u003e\n\n\u003ch3\u003eWhy this 2nd Skin formula stands out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUltralight texture blends seamlessly for a natural satin finish that mimics your skin’s tone and texture.\u003c\/li\u003e\n  \u003cli\u003eProvides natural medium to full coverage without settling into under-eye lines.\u003c\/li\u003e\n  \u003cli\u003eShade 1 is neutral with yellow undertones, ideal for fair complexions seeking a warm balance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eOne-step routine booster\u003c\/h3\u003e\n\u003cp\u003eThe feather-like formula doubles as a primer, helping to refine the complexion while you wear it. Bamboo silica helps absorb excess oil from pores, supporting a long-wearing, refreshed look. It also works well with highlighter or contour for added definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePrimer-like base that smooths skin and can extend wear.\u003c\/li\u003e\n  \u003cli\u003eBamboo silica for subtle oil control at the surface of the skin.\u003c\/li\u003e\n  \u003cli\u003ePresents a harmonious canvas for pairings with other makeup products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSkin-loving ingredients\u003c\/h3\u003e\n\u003cp\u003eHydration meets nourishment with olive squalane and calendula. These ingredients aim to leave the skin feeling smooth and comfortable, while the formula strives to diminish the appearance of fine lines and promote a plump, radiant look. The brand emphasizes clean, cruelty-free, vegan, gluten-free, and USA-made standards, with no fragrances or dyes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOlive squalane and calendula for a moisturizing, soothing feel.\u003c\/li\u003e\n  \u003cli\u003eMay help enhance a youthful-looking, hydrated appearance and reduce visible fine lines.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, vegan, gluten-free, fragrance-free, and made in the USA.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eShade match and daily wear\u003c\/h3\u003e\n\u003cp\u003eShade 1 is designed for fair skin tones and is formulated with a naturally colored pigment system. The result is a skin-like tone that can adapt to a variety of lighting conditions without looking heavy.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eStart with clean, moisturized skin.\u003c\/li\u003e\n  \u003cli\u003eApply a small amount and blend with fingertips or a brush until even.\u003c\/li\u003e\n  \u003cli\u003e Build coverage as needed and set with powder if desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eClean beauty you can trust\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCruelty-free and vegan formulation.\u003c\/li\u003e\n  \u003cli\u003eGluten-free, fragrance-free, and dye-free for sensitive skin.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with ethically sourced ingredients.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes 100% PURE 2nd Skin Serum Foundation unique?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It blends a feather-light, buildable coverage with fruit-pigmented shade 1 and skin-nourishing ingredients for a natural glow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I apply it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Dab and blend with fingertips or brush, build coverage as needed, and optionally use as a primer before other makeup.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":47495481196756,"sku":"B07B6FWD1L","price":117.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/100pure-second-skin-serum-foundation-shade-1-swatch.jpg?v=1769855114","url":"https:\/\/bellaviacanada.ca\/products\/100-pure-2nd-skin-lightweight-serum-foundation-shade-1-neutral-with-yellow-undertone-vegan","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}