{"product_id":"100-pure-healthy-foundation-full-coverage-liquid-matte-finish-vegan-fruit-pigmented-creme-color-fair-with-warm-undertones-1-fl-oz","title":"100% PURE Healthy Foundation — Full Coverage, Liquid Matte Finish, Vegan, Fruit-Pigmented Creme Color (Fair with Warm Undertones) — 1 Fl Oz","description":"\u003ch2\u003eA color-true foundation powered by fruit pigments\u003c\/h2\u003e\n\u003cp\u003eDiscover a foundation crafted to suit fair skin with warm undertones. The formula leverages a globally patented fruit pigmented technology, offering a natural-looking hue that blends with your complexion. Enriched with antioxidants, vitamins, and skin-loving nutrients, it aims to deliver a comfortable, matte finish without sacrificing skin health.\u003c\/p\u003e\n\u003ch3\u003eNotable benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eRADIANT COLOR MATCH FROM SUPERFRUITS helps create a believable, skin-like tone for fair, warm undertones.\u003c\/li\u003e\n  \u003cli\u003eFRESH FLAWLESS BALANCE conceals imperfections and brightens the under-eye area while rice starch controls shine without clogging pores.\u003c\/li\u003e\n  \u003cli\u003eMOISTURIZING MATTE PERFECTION delivers a lightweight feel with hydration from aloe and antioxidant-rich oils like acai and pomegranate.\u003c\/li\u003e\n  \u003cli\u003eGIVE YOUR SKIN SOME LOVE with a formula free from harsh additives, suitable for day or night use with a natural tint.\u003c\/li\u003e\n  \u003cli\u003eBEAUTY DOESN'T GET ANY CLEANER: vegan, gluten-free, cruelty-free, Made in the USA, and free from synthetic dyes or heavy metals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-life use, the foundation adapts to your skin tone for an even complexion that looks balanced in daylight and indoors. The finish remains comfortable across a typical day, with a veil of color that can be built for more coverage as needed, without a heavy feel.\u003c\/p\u003e\n\u003ch3\u003eTips for optimal application\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePrep with a light moisturizer to create a smooth canvas for blending.\u003c\/li\u003e\n  \u003cli\u003eDot and blend from the center of the face outward for a seamless finish.\u003c\/li\u003e\n  \u003cli\u003eLayer gradually to achieve light, medium, or full coverage based on your needs.\u003c\/li\u003e\n  \u003cli\u003eUse setting powder lightly if you want a more matte look or skip for a natural glow.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhile the formula emphasizes clean ingredients and a color-true finish, consider shade testing to confirm the warm undertone works with your unique skin tone. The product is vegan, gluten-free, cruelty-free, and made with ethical sourcing, offering a thoughtful option for daily makeup routines without compromising on performance.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. 100% PURE Healthy Foundation is vegan, cruelty-free, gluten-free, and made in the USA.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin types is it suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's designed for all skin types, offering a moisturizing matte finish with buildable coverage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"100% PURE","offers":[{"title":"Default Title","offer_id":47643144257748,"sku":"B0050IKJVC","price":117.99,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/100percent-pure-healthy-foundation-bottle.jpg?v=1773270171","url":"https:\/\/bellaviacanada.ca\/products\/100-pure-healthy-foundation-full-coverage-liquid-matte-finish-vegan-fruit-pigmented-creme-color-fair-with-warm-undertones-1-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}