{"product_id":"7v-home-beauty-purple-matte-liquid-lipstick-744-long-lasting-waterproof-high-pigment-5ml","title":"7V HOME BEAUTY Purple Matte Liquid Lipstick #744 – Long-Lasting, Waterproof, High-Pigment (5ml)","description":"\u003ch2\u003eElevate your daily look with 7V HOME BEAUTY Purple Matte Liquid Lipstick 744\u003c\/h2\u003e\n\u003cp\u003eThis vegan formula delivers a bold purple that dries to a smooth, non-glossy matte finish. It is designed to contour and emphasize the lip shape while remaining true to its rich hue through everyday wear. The shade #744 offers a versatile pop that can transition from daytime to evening without a heavy feel.\u003c\/p\u003e\n\u003cp\u003eAs wear progresses, you may notice a transfer-resistant surface that stays in place after full drying. The lipstick is formulated to feel comfortable, with a creamy base intended to help lips stay hydrated and minimize cracking as color remains on your lips. While designed for long-lasting color, individual results can vary with activities, eating patterns, and lip condition.\u003c\/p\u003e\n\u003ch3\u003eWhat makes it stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan formula with high pigment for bold purple color that reads true in different lighting\u003c\/li\u003e\n  \u003cli\u003eLong-wear matte finish that aims to stay in place without settling into lip lines\u003c\/li\u003e\n  \u003cli\u003eNon-stick, transfer-resistant design to help color endure social and work moments\u003c\/li\u003e\n  \u003cli\u003eWater-resistant feel once fully dry, offering a durable appearance with careful handling\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a thin, even layer and wait a moment for the color to dry before sipping or eating\u003c\/li\u003e\n  \u003cli\u003eFor extra comfort, follow with a lightweight lip balm if lips feel dry\u003c\/li\u003e\n  \u003cli\u003eLet the lipstick set completely to maximize wear; avoid oily foods for longer staying power\u003c\/li\u003e\n  \u003cli\u003ePatch test behind the wrist or behind the ear if you have sensitive or reactive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade and care overview\u003c\/h3\u003e\n\u003cp\u003eShade 744 is crafted for those who want a statement purple with a matte, velvety finish. The wand and cap are designed for precise application, making it easier to define the lip line and build intensity. When it’s time to remove, use a standard makeup remover or oil-based cleanser to gently lift color without pulling at the delicate lip skin.\u003c\/p\u003e\n\u003cp\u003eNote: This description highlights durable, water-friendly wear as a possibility based on product components and usage guidance. Individual results may vary by user, technique, and environment; no guarantees are implied.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the color last with 7V HOME BEAUTY Purple Matte Lipstick 744?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When fully dry, it aims for long wear with reduced transfer, varying by activity and lip condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this lipstick suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Patch test on the wrist or behind the ear before lip use; discontinue if irritation occurs.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"7V HOME BEAUTY","offers":[{"title":"Default Title","offer_id":47494941442260,"sku":"B09TQZJXQR","price":30.76,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/7v-home-beauty-purple-matte-liquid-lipstick-744-packaging-shot.jpg?v=1769829162","url":"https:\/\/bellaviacanada.ca\/products\/7v-home-beauty-purple-matte-liquid-lipstick-744-long-lasting-waterproof-high-pigment-5ml","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}