{"product_id":"alfheim-lavender-purple-shampoo-neutralizes-brass-brightens-blonde-silver-hair-33-8-oz","title":"ALFHEIM Lavender+ Purple Shampoo – Neutralizes Brass, Brightens Blonde \u0026 Silver Hair | 33.8 oz","description":"\u003ch2\u003eElevate Blonde, Silver, and Color-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eALFHEIM Lavender+ Purple Shampoo blends salon-grade violet pigments with soothing botanicals to help neutralize yellow, orange, and brassiness while maintaining shine and softness in blonde, silver, or platinum hair. The result is a cooler, brighter tone that still feels healthy and vibrant.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralizes brassiness with concentrated violet pigments for cooler tones on blondes, silvers, and color-treated strands\u003c\/li\u003e\n\u003cli\u003eLavender essential oil delivers a calming, aromatic cleanse that helps balance the scalp\u003c\/li\u003e\n\u003cli\u003eGrape seed oil and vitamin E hydrate and smooth, supporting a nourished, luminous look\u003c\/li\u003e\n\u003cli\u003eLarge 33.8 oz bottle provides long-lasting color care with consistent toning performance\u003c\/li\u003e\n\u003cli\u003ePacked with a clean beauty promise: sulfate-free, parabens-free, phthalates-free, and mineral oil-free; cruelty-free, vegan-friendly, and made with recycled materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eReal-life use and sensory experience\u003c\/h3\u003e\n\u003cp\u003eIn daily routines, it offers a spa-like moment with a gentle lavender scent and a rich, calming lather that rinses clean. The violet pigments work with your hair’s base color to reveal cooler, more natural-looking tones without weighing hair down.\u003c\/p\u003e\n\u003cp\u003eWhether you’re refreshing a cool blonde, maintaining silver hues, or protecting color-treated strands, you’ll likely notice softer texture, more movement, and a healthier feel after use.\u003c\/p\u003e\n\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to wet hair, massage into the scalp, and leave for 1–3 minutes to optimize tone\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with conditioner to lock in moisture\u003c\/li\u003e\n\u003cli\u003eUse 2–3 times per week or as part of your routine to maintain cool-toned shade\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNote: This shampoo is designed to enrich cool tones and shine; individual results may vary depending on base color and hair condition.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types benefit most from ALFHEIM Lavender+ Purple Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Blonde, silver, and color-treated hair can enjoy toned, cooler-looking results with added softness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula vegan and sustainably packaged?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s vegan-friendly and cruelty-free, with sulfate-free formula and recycled packaging.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALFHEIM","offers":[{"title":"Default Title","offer_id":47518085218516,"sku":"B0F9VNXJ9V","price":87.55,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/alfheim-lavender-purple-shampoo-bottle-front.jpg?v=1770275508","url":"https:\/\/bellaviacanada.ca\/products\/alfheim-lavender-purple-shampoo-neutralizes-brass-brightens-blonde-silver-hair-33-8-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}