{"product_id":"alleyoop-11th-hour-waterproof-cream-eyeshadow-stick-long-lasting-mauve-matte-eye-shadow-liner","title":"ALLEYOOP 11th Hour Waterproof Cream Eyeshadow Stick – Long-Lasting Mauve Matte Eye Shadow \u0026 Liner","description":"\u003ch2\u003eMeet ALLEYOOP 11th Hour\u003c\/h2\u003e\n\u003cp\u003eA versatile waterproof cream eyeshadow stick that blends into a soft, matte powder. It starts creamy for easy application and sets into a durable, natural finish. Designed for quick touch-ups and extended wear, it fits into busy routines without sacrificing definition or style.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHighly pigmented \u0026amp; easy to blend:\u003c\/strong\u003e buildable color in matte tones that glide on smoothly for fast, confident application.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCreamy, long-wear formula:\u003c\/strong\u003e goes on silky and dries to a natural matte finish with 11+ hours of color-life.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCrease-proof \u0026amp; waterproof:\u003c\/strong\u003e resistant to smudging and creasing, helping your eye look stay put through daily activities.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e2-in-1 eyeshadow \u0026amp; liner:\u003c\/strong\u003e use as a rich eyeshadow or convert it into a precise liner for defined edges.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVegan \u0026amp; cruelty-free:\u003c\/strong\u003e a clean choice that aligns with ethical beauty standards without sacrificing performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-world use and look ideas\u003c\/h3\u003e\n\u003cp\u003eImagine a soft mauve matte wash that enhances your eye shape with a single stroke, then subtly deepens along the lash line for day-to-night versatility. The creamy-to-powder transition provides a natural, weightless feel that many users appreciate for all-day comfort. In humid weather or active days, the waterproof and crease-resistant properties help maintain color without constant touch-ups, while still allowing you to rework the intensity if desired.\u003c\/p\u003e\n\u003cp\u003eSince it doubles as a liner, you can sketch a precise line for a sharper look or keep it soft for a more diffused effect. The result is a flexible makeup tool that supports a range of styles—from a quick everyday look to a more defined evening appearance—without needing multiple products.\u003c\/p\u003e\n\u003ch3\u003eHow to get the most from it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe a light layer across the lid and blend with a finger or brush for a seamless base.\u003c\/li\u003e\n  \u003cli\u003eBuild to your desired intensity while allowing the formula to set for lasting color.\u003c\/li\u003e\n  \u003cli\u003eUse the edge as a liner along the lash line for quick definition.\u003c\/li\u003e\n  \u003cli\u003eOptional: apply a touch to inner corners to brighten and sharpen the look.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAnyone seeking high-pigment, matte color with easy blending and long wear.\u003c\/li\u003e\n  \u003cli\u003eIndividuals preferring a 2-in-1 product to streamline routines.\u003c\/li\u003e\n  \u003cli\u003eShoppers looking for vegan, cruelty-free formulas suitable for sensitive eyes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith ALLEYOOP, you get a matte cream eyeshadow that feels effortless to apply, wear, and rework as your day evolves—without promising results, but offering solid possibilities for a polished look.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes ALLEYOOP 11th Hour Waterproof Cream Eyeshadow Stick long-lasting?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Its waterproof, crease-proof formula locks in color, delivering a creamy glide that dries to a durable matte finish for 11+ hours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this as both eyeshadow and eyeliner?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply as shadow for a soft matte look, or draw a precise line along the lash line for definition.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ALLEYOOP","offers":[{"title":"Default Title","offer_id":47482094125268,"sku":"B0CJLJPMX6","price":57.15,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/alleyoop-11th-hour-waterproof-cream-eyeshadow-stick-packaging.jpg?v=1769503721","url":"https:\/\/bellaviacanada.ca\/products\/alleyoop-11th-hour-waterproof-cream-eyeshadow-stick-long-lasting-mauve-matte-eye-shadow-liner","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}