{"product_id":"andrew-james-matte-pomade-2-75-oz-be-easy-lite-natural-matte-finish-medium-hold","title":"ANDREW JAMES Matte Pomade 2.75 oz | Be Easy Lite — Natural Matte Finish, Medium Hold","description":"\u003cp\u003eExperience a natural, lightweight hold with ANDREW JAMES Matte Pomade Be Easy Lite. This formula delivers a refined matte finish that keeps hair looking natural without heavy shine, while preserving movement for easy restyling. The papaya coconut scent adds a subtle, refreshing note as you style, making daily grooming feel like a small, uplifting ritual. Designed for both men and women, Be Easy Lite offers a versatile option for casual, work, or evening looks.\u003c\/p\u003e\n\n\u003ch2\u003eNatural matte finish with flexible hold\u003c\/h2\u003e\n\u003cp\u003eThe light hold is engineered to create a touchable, non-greasy texture that stays in place through the day without stiffness. It blurs flyaways and defines shape with a soft, modern finish that reads as natural in most lighting.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight hold that keeps hair flexible for restyling\u003c\/li\u003e\n  \u003cli\u003eMatte finish reduces shine for a natural look\u003c\/li\u003e\n  \u003cli\u003eDelightful papaya coconut scent during styling\u003c\/li\u003e\n  \u003cli\u003eFor men and women seeking versatile daily styling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePremium ingredients for texture and comfort\u003c\/h2\u003e\n\u003cp\u003eBeeswax and carnauba wax work together to balance moisture retention with a smooth, even glide. Beeswax helps smooth each strand and seal in moisture, while carnauba wax provides a velvety application and steady hold. The result is a cohesive feel that remains comfortable to the touch without heaviness or flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBeeswax for structure and natural feel\u003c\/li\u003e\n  \u003cli\u003eCarnauba wax for smooth distribution\u003c\/li\u003e\n  \u003cli\u003eSulfate-free, paraben-free formula for cleaner grooming\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eEasy daily routine\u003c\/h2\u003e\n\u003cp\u003eTo style, scoop 2–3 small amounts onto fingertips, rub through dry hair, and shape with your hands. A comb isn’t necessary; start at the back and work forward to distribute evenly. The result is a defined, natural look that remains comfortable to touch.\u003c\/p\u003e\n\n\u003ch2\u003eBrand story and safety\u003c\/h2\u003e\n\u003cp\u003eANDREW JAMES draws on decades of grooming expertise and proudly crafts in the USA. This Be Easy Lite Pomade aligns with a clean, no-compromise approach to hair care, staying attentive to hair vitality and user satisfaction. The lighter formula supports everyday styling possibilities without sacrificing performance.\u003c\/p\u003e\n\n\u003cp\u003eNote: This description summarizes the product features and does not guarantee results. Individual outcomes may vary based on hair type and styling habits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is Be Easy Lite Matte Pomade best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A lightweight, natural matte finish with flexible hold and a refreshing papaya coconut scent.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for both men and women?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, designed for both genders and is sulfate- and paraben-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ANDREW JAMES","offers":[{"title":"Default Title","offer_id":47638626336980,"sku":"B09ZHQCT4C","price":71.32,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/andrew-james-matte-pomade-2-75-ounce-bottle.jpg?v=1773129177","url":"https:\/\/bellaviacanada.ca\/products\/andrew-james-matte-pomade-2-75-oz-be-easy-lite-natural-matte-finish-medium-hold","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}