{"product_id":"as-i-am-rice-water-shampoo-8-oz-gentle-hydrating-cleanser-vegan","title":"As I Am Rice Water Shampoo 8 oz – Gentle, Hydrating Cleanser (Vegan)","description":"\u003ch2\u003eGentle, Micellar Cleanser for All Hair Types\u003c\/h2\u003e\n\u003cp\u003eAs I Am Rice Water Shampoo delivers a gentle cleansing experience with micellar action that lifts buildup while preserving your scalp’s natural oils. The 8 oz bottle blends Forbidden Black Rice, Saw Palmetto, and Biotin to create a formula you can use regularly without stripping moisture. This versatile cleanser aims to support your hair’s balance, whether you wear color, processing, or natural textures.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits You May Notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMoisturizes hair up to 21% for softer feel after cleansing.\u003c\/li\u003e\n  \u003cli\u003eStrengthens hair up to 124% for improved strand resilience.\u003c\/li\u003e\n  \u003cli\u003eEases wet combing up to 55% to reduce tugging in the shower.\u003c\/li\u003e\n  \u003cli\u003eImproves wet detangling up to 51% for smoother styling post-cleanse.\u003c\/li\u003e\n  \u003cli\u003eMicellar cleansing lifts impurities while preserving natural oils.\u003c\/li\u003e\n  \u003cli\u003eCruelty-free, sulfate-free, and paraben-free with recyclable packaging.\u003c\/li\u003e\n  \u003cli\u003eHypoallergenic formula suitable for all hair types, including color-treated and chemically processed hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into scalp and lengths, then rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with conditioner if desired for additional slip and moisture.\u003c\/li\u003e\n  \u003cli\u003eFor best detangling results, use a wide-tooth comb while hair is damp.\u003c\/li\u003e\n  \u003cli\u003eUse regularly as part of your cleansing routine to maintain balance without over-washing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat Makes This A I Am Formula Stand Out\u003c\/h3\u003e\n\u003cp\u003eDesigned with care for everyday routines, this shampoo blends plant-based ingredients with a gentle cleansing action. The inclusion of Forbidden Black Rice, Saw Palmetto, and Biotin contributes to a balanced sensory experience and a lightweight feel after wash. If you’re seeking a cleanser that respects hair’s natural oils while delivering effective buildup removal, this option may align with those needs.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is As I Am Rice Water Shampoo sulfate- and paraben-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates or parabens, and is vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can it be used on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the gentle, hypoallergenic formula is suitable for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":47479682302164,"sku":"B0BDMWR8Q9","price":40.88,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/as-i-am-rice-water-shampoo-bottle.jpg?v=1769473841","url":"https:\/\/bellaviacanada.ca\/products\/as-i-am-rice-water-shampoo-8-oz-gentle-hydrating-cleanser-vegan","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}