{"product_id":"authentic-beauty-concept-amplify-mousse-lightweight-volumizing-styling-6-7-oz-vegan-silicone-free","title":"Authentic Beauty Concept Amplify Mousse | Lightweight Volumizing Styling | 6.7 oz | Vegan \u0026 Silicone-Free","description":"\u003ch2\u003eAmplify Mousse — Lightweight Body, Medium Hold for Everyday Styles\u003c\/h2\u003e\n\u003cp\u003eExperience a feather-light mousse that delivers a true medium hold while enhancing natural body and movement. Amplify Mousse is crafted for daily styling on all hair types, avoiding heaviness or stiffness while supporting a soft, natural finish. The formula is vegan and cruelty-free, registered with the Vegan Society, and carries a PETA certification, reflecting a commitment to responsible beauty choices.\u003c\/p\u003e\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLightweight formula that boosts body and adds lift from roots to ends\u003c\/li\u003e\n  \u003cli\u003eAdds light grip for manageable hair with a natural touch, while offering heat protection up to 450°F\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free and PETA certified; free from silicones, parabens, microplastics and mineral oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy styling with Amplify Mousse feels different\u003c\/h3\u003e\n\u003cp\u003eInstead of weighing hair down, Amplify Mousse offers a soft, natural feel that supports both blow-dried looks and air-dried texture. The absence of silicones and mineral oils can contribute to a lighter feel on the hair, while still maintaining control and shape during styling. The gluten-free base aligns with a careful ingredient approach.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, damp hair from roots to ends, dispersing evenly for consistent coverage\u003c\/li\u003e\n  \u003cli\u003eScrunch or distribute with hands, then style with a blow dryer or air-dry for preferred texture\u003c\/li\u003e\n  \u003cli\u003eFor added volume, blow-dry with a round brush, then finish with a light touch of product as needed\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey sustainability and brand notes\u003c\/h3\u003e\n\u003cp\u003eAuthentic Beauty Concept emphasizes what is left out as much as what is put in. Amplify Mousse is free from microplastics, mineral oil, parabens, and silicones, and is gluten-free. The vegan and cruelty-free stance is supported by certifications, aligning with a broader value system for clean, responsible beauty.\u003c\/p\u003e\n\u003ch3\u003eProduct details\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSize: 6.7 oz\u003c\/li\u003e\n  \u003cli\u003eHair type: All hair types\u003c\/li\u003e\n  \u003cli\u003eHold level: Medium\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is Amplify Mousse best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's designed for all hair types, delivering light grip, natural-feel volume, and styling control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does Amplify Mousse offer heat protection?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it provides heat protection up to 450°F when used during blow-drying.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":47483147157716,"sku":"B08N7XN28F","price":77.41,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/authentic-beauty-concept-amplify-mousse-bottle.jpg?v=1769509710","url":"https:\/\/bellaviacanada.ca\/products\/authentic-beauty-concept-amplify-mousse-lightweight-volumizing-styling-6-7-oz-vegan-silicone-free","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}