{"product_id":"authentic-beauty-concept-shaping-cream-medium-hold-for-all-hair-types-silicone-free-cruelty-free-5-fl-oz","title":"Authentic Beauty Concept Shaping Cream | Medium Hold for All Hair Types | Silicone-Free \u0026 Cruelty-Free | 5 fl oz","description":"\u003ch2\u003eIntroducing Authentic Beauty Concept Shaping Cream\u003c\/h2\u003e\n\u003cp\u003eMeet a shaping cream designed to define natural textures with a light, effortless feel. This non-overburdening formula moves with your hair, helping you achieve a lived-in look that stays comfortable from roots to ends. The Shaping Cream is a performance-forward vegan formula crafted to support texture without weighing hair down, making it a reliable tool for everyday styling.\u003c\/p\u003e\n\u003cp\u003eBuilt around vegan principles, this product is free from micro plastics, mineral oil, parabens, and silicones. It is gluten-free and registered with the Vegan Society, while cruelty-free certification marks its ethical alignment. The brand highlights what it leaves out as a core value, aiming for a clean, transparent hair routine you can trust.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold helps define natural textures while keeping a flexible, touchable finish\u003c\/li\u003e\n  \u003cli\u003eAccentuates the hair’s natural structure without weighing it down\u003c\/li\u003e\n  \u003cli\u003eHeat protection up to 450 degrees Fahrenheit supports styling confidence\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eClean beauty, proven ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eSilicone-free and free from mineral oil, parabens, and microplastics\u003c\/li\u003e\n  \u003cli\u003eVegan and cruelty-free, with Vegan Society registration\u003c\/li\u003e\n  \u003cli\u003eGluten-free formulation suitable for sensitive routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho benefits\u003c\/h3\u003e\n\u003cp\u003eIdeal for all hair types seeking definition with movement, plus light volume that feels airy rather than sticky. The cream works with your natural texture, whether you’re brushing through waves, curls, or straight hair, to reveal a soft, controlled shape.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use (simple steps)\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDispense a small amount and rub between hands\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly through damp or dry hair from mid-lengths to ends\u003c\/li\u003e\n  \u003cli\u003eStyle with fingers or a brush; air-dry or diffuse for a relaxed finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eBrand ethos\u003c\/h3\u003e\n\u003cp\u003eAuthentic Beauty Concept emphasizes what you leave out: formulas free from microplastics, mineral oil, parabens, and silicones. The line blends premium performance with vegan ethics and cruelty-free testing, inviting a gentler approach to beautiful hair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Authentic Beauty Concept Shaping Cream suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it's designed to define natural textures with a medium hold for light, lived-in looks.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What certifications and key attributes does this product offer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Silicone-free, paraben-free, mineral oil-free, and microplastics-free; vegan and cruelty-free with Vegan Society registration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Authentic Beauty Concept","offers":[{"title":"Default Title","offer_id":47483147092180,"sku":"B08N7TYZ2X","price":77.41,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/authentic-beauty-concept-shaping-cream-packaging.jpg?v=1769509708","url":"https:\/\/bellaviacanada.ca\/products\/authentic-beauty-concept-shaping-cream-medium-hold-for-all-hair-types-silicone-free-cruelty-free-5-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}