{"product_id":"benefit-badgal-bang-volumizing-mascara-wild-plum-0-30-oz-up-to-36-hour-drama","title":"Benefit BADgal BANG! Volumizing Mascara – Wild Plum (0.30 oz) | Up to 36-Hour Drama","description":"\u003ch2\u003eBold, weightless volume with BADgal BANG!\u003c\/h2\u003e\n\u003cp\u003eBenefit BADgal BANG! Volumizing Mascara in Wild Plum delivers dramatic, buildable volume without weighing lashes down. The deep plum hue adds color and depth to your lash line, making it a flexible choice for daytime looks or more dramatic evening wear. With a formulation designed to layer gracefully, you can tailor the intensity from natural to bold by adding coats as you wish.\u003c\/p\u003e\n\u003cp\u003eThe secret lies in an aero-particle formula—one of the lightest materials inspired by space technology. Paired with the Custom Big Slimpact! Brush, this mascara aims to reach every lash from root to tip, delivering a 360-degree coating that can enhance fullness as you build.\u003c\/p\u003e\n\u003cp\u003eIn real-life use, this shade can adapt to different lighting and eye tones, offering a vivid pop without sacrificing lash separation. The result is a versatile option that can complement a wide range of makeup styles, from clean daytime looks to lively nightlife aesthetics.\u003c\/p\u003e\n\u003ch3\u003eKey features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAero-particles provide volume with light weight\u003c\/li\u003e\n  \u003cli\u003eBig Slimpact! Brush delivers 360-degree lash access\u003c\/li\u003e\n  \u003cli\u003eShade Wild Plum adds color depth to lashes\u003c\/li\u003e\n  \u003cli\u003eUp to 36 hours of wear with buildable layering\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use for customizable volume\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBegin with a light coat at the base, then sweep upward toward tips\u003c\/li\u003e\n  \u003cli\u003eApply in small increments to build drama without clumping\u003c\/li\u003e\n  \u003cli\u003eAllow brief drying between coats for better separation\u003c\/li\u003e\n  \u003cli\u003eFinish with a comb-through to refine lash shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: Results vary by person and technique; the product is designed to offer voluminous impact through layering, not a guaranteed outcome.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is BADgal BANG! Mascara best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for building dramatic, weightless volume with easy layering and full-lash definition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I apply for the best lift?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply in light, even coats from root to tip, letting each layer dry before the next.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Benefit","offers":[{"title":"Default Title","offer_id":47493429264596,"sku":"B0D5786NMY","price":81.42,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/benefit-badgal-bang-wild-plum-mascara-tube.jpg?v=1769763789","url":"https:\/\/bellaviacanada.ca\/products\/benefit-badgal-bang-volumizing-mascara-wild-plum-0-30-oz-up-to-36-hour-drama","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}