{"product_id":"better-not-younger-silver-lining-purple-shampoo-for-white-gray-hair-brightening-toning-volumizing-8-4-fl-oz","title":"Better Not Younger Silver Lining Purple Shampoo for White \u0026 Gray Hair – Brightening, Toning \u0026 Volumizing (8.4 fl oz)","description":"\u003ch2\u003eCelebrate natural gray with Better Not Younger\u003c\/h2\u003e\n\u003cp\u003eIntroducing the Silver Lining Purple Shampoo, crafted for women over 40 who embrace their white and gray tones. This color-balancing formula aims to neutralize brassiness while adding light conditioning, subtle volume, and a healthy-looking shine. Use it as part of a routine that supports vibrant, manageable hair between salon visits.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens cool blonde, silver, and gray strands by neutralizing yellow and brass tones.\u003c\/li\u003e\n  \u003cli\u003eProvides gentle volume and hydration for a fuller, softer feel.\u003c\/li\u003e\n  \u003cli\u003eStrengthens and nourishes without weighing hair down.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free and safe for color-treated, keratin-treated, or chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBiotin, Bamboo, Burdock, and Hops blend to support shine, density, and resilience.\u003c\/li\u003e\n  \u003cli\u003eVitamin-rich antioxidants contribute to everyday hair health and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003col\u003e\n  \u003cli\u003eApply to wet hair and massage gently from scalp to ends; rinse thoroughly.\u003c\/li\u003e\n  \u003cli\u003eFollow with Silver Lining Purple Butter Masque or another Better Not Younger conditioner.\u003c\/li\u003e\n  \u003cli\u003eUse 2-3 times weekly, adjusting to your hair needs for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eWhy choose Silver Lining\u003c\/h3\u003e\n\u003cp\u003eSilver hair can be a bold statement. This line aims to neutralize brassiness, boost shine, and nourish aging strands so your natural color looks vibrant and healthy. Better Not Younger commits to clean, cruelty-free, sulfate-free, and paraben-free formulas.\u003c\/p\u003e\n\u003ch3\u003eWho may benefit\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWomen over 40 with white, gray, or silver hair seeking cooler tones and subtle body.\u003c\/li\u003e\n  \u003cli\u003eColor-treated or chemically treated hair needing a color-safe maintenance option.\u003c\/li\u003e\n  \u003cli\u003eAny routine that values lightweight cleansing with a brightened, renewed appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShake well before use to evenly distribute pigments.\u003c\/li\u003e\n  \u003cli\u003ePair with Silver Lining Purple Butter Masque for deeper conditioning.\u003c\/li\u003e\n  \u003cli\u003eAdjust wash frequency based on brassiness level and hair porosity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAll Better Not Younger products are cruelty-free, sulfate-free, and paraben-free because your silver deserves the very best.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What can Better Not Younger Silver Lining Purple Shampoo do for white and gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It targets brassiness and yellow tones while offering light conditioning and subtle body.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated or keratin-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free and designed to be safe for color-treated and chemically treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Better Not Younger","offers":[{"title":"Default Title","offer_id":47479644717268,"sku":"B09H13MJLD","price":79.46,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/better-not-younger-silver-lining-shampoo-bottle.jpg?v=1769472267","url":"https:\/\/bellaviacanada.ca\/products\/better-not-younger-silver-lining-purple-shampoo-for-white-gray-hair-brightening-toning-volumizing-8-4-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}