{"product_id":"bold-uniq-purple-shampoo-reduce-yellow-tones-gentle-vegan-sulfate-free-8-fl-oz","title":"Bold Uniq Purple Shampoo – Reduce Yellow Tones, Gentle, Vegan \u0026 Sulfate-Free – 8 fl oz","description":"\u003ch2\u003eDiscover Bold Uniq Purple Shampoo\u003c\/h2\u003e\n\u003cp\u003eElevate your hair care routine with Bold Uniq Purple Shampoo, a violet-toned formula crafted for blonde, silver, and gray shades. This shampoo blends rich color-correcting pigments with a clean, vegan, and sulfate-free base. The result is a product that feels gentle on your strands while helping you maintain cooler tones between salon visits. Built with care and attention to hair health, it’s designed to leave your hair with a refreshed, natural-looking brightness without compromising softness.\u003c\/p\u003e\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCounteracts yellow and brassiness with intense violet pigments, helping to brighten cool tones on blonde, platinum, and silver hair.\u003c\/li\u003e\n  \u003cli\u003eParaben-free and sulfate-free formula, cruelty-free and vegan-friendly, suitable for color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eVitamin B5 derivative aids in softening strands and adding a touch of natural shine for a smoother feel.\u003c\/li\u003e\n  \u003cli\u003eUV filters help protect your color from fading due to sun exposure, supporting a lasting shade between washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy you might choose it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDesigned to extend time between salon visits by refreshing your color at home with a professional-like toning effect.\u003c\/li\u003e\n  \u003cli\u003eStronger toning power than traditional blonding shampoos, helping you achieve ice-cool blonde or dazzling silver\/ash tones.\u003c\/li\u003e\n  \u003cli\u003eIdeal for a range of looks—from natural blondes to stark silver—while remaining gentle on the scalp and hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo use, apply to wet hair, lather, and let sit for 1–3 minutes depending on your desired tone, then rinse thoroughly. Regular use can support vibrant, even-toned color without heavy commitment or harsh formulas. Remember, results can vary based on your starting shade and hair history, so start with a shorter processing time and adjust as needed.\u003c\/p\u003e\n\u003ch3\u003eWho it’s for\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBlonde, platinum, gray, or highlighted hair seeking cooler, more neutral tones.\u003c\/li\u003e\n  \u003cli\u003eIndividuals looking for a color-safe, vegan shampoo option that respects hair health.\u003c\/li\u003e\n  \u003cli\u003eAnyone wanting a home routine that complements salon color treatments without harsh sulfates or parabens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOverall, Bold Uniq Purple Shampoo offers a balanced approach to maintaining color-corrected tones with a fragrance-free, lightweight feel that won’t overwhelm your daily routine. It’s about possibility—cooler hues, softer strands, and a brighter overall impression, with care baked into the formula.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes Bold Uniq Purple Shampoo different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It's sulfate- and paraben-free, vegan, with violet pigments to counteract brassiness and brighten cool tones while conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Bold Uniq Purple Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage onto wet hair, lather, and rinse after 1–3 minutes to help maintain cool blondes and silver shades.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"BOLD UNIQ","offers":[{"title":"Default Title","offer_id":47478543057108,"sku":"B0743CZWCP","price":81.46,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/bold-uniq-purple-shampoo-bottle.jpg?v=1769442393","url":"https:\/\/bellaviacanada.ca\/products\/bold-uniq-purple-shampoo-reduce-yellow-tones-gentle-vegan-sulfate-free-8-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}