{"product_id":"brite-vegan-instant-color-pastel-purple-semi-permanent-hair-dye-5-30-washes","title":"BRITE Vegan Instant Color – Pastel Purple Semi-Permanent Hair Dye (5–30 washes)","description":"\u003ch2\u003eVibrant, vegan color on demand\u003c\/h2\u003e\n\u003cp\u003eBRITE Vegan Instant Color is a semi-permanent dye designed for adventure-ready color lovers. It’s engineered to perform best on pre-lightened or very light blonde hair, offering a buildable pastel purple that blends with your current shade or stands out as a bold statement. Packaged in a 3.38 fl oz bottle, it gives you a flexible canvas for color experimentation that can evolve across multiple washes without committing to a permanent change.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAmmonia-free and paraben-free formula with plant-based ingredients\u003c\/li\u003e\n  \u003cli\u003eNourishing approach that’s gentle on hair and scalp while coloring\u003c\/li\u003e\n  \u003cli\u003eLasts gracefully from about 5 up to 30 washes, offering a reversible color moment\u003c\/li\u003e\n  \u003cli\u003ePETA-certified cruelty-free and vegan, aligning with ethical beauty choices\u003c\/li\u003e\n  \u003cli\u003eTen radiant colors to mix and match, enabling countless custom looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho it’s for and how it fits your routine\u003c\/h3\u003e\n\u003cp\u003eThis product is ideal for both women and men who enjoy color experimentation. It shines on pre-lightened or very light blonde hair, delivering pastel purple that you can layer or combine with other shades from the BRITE palette to craft a shade that’s uniquely yours.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePair with other BRITE shades to create custom tones without a long-term commitment\u003c\/li\u003e\n  \u003cli\u003eDesigned as a temporary option for those exploring bold color or dynamic style changes\u003c\/li\u003e\n  \u003cli\u003eEasy to apply on clean, styled hair with predictable fade over time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eUsage ideas and real-life scenarios\u003c\/h3\u003e\n\u003cp\u003eImagine a weekend-ready pastel purple that washes out gradually, letting you experiment with color while maintaining the ability to revert to your base tone. It’s a flexible option for parties, photos, or daily style updates without a long-term commitment.\u003c\/p\u003e\n\u003cp\u003eTo maximize results, consider the following tips and expectations:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorks best on very light blondes or pre-lightened hair for brighter, more even color\u003c\/li\u003e\n  \u003cli\u003ePerform a strand test to preview shade depth before full application\u003c\/li\u003e\n  \u003cli\u003ePatch test prior to first use to check sensitivity\u003c\/li\u003e\n  \u003cli\u003eAvoid excessive washing to extend the color life toward the upper range of 30 washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn short, BRITE offers a color moment you can control—playful, modern, and consciously formulated with vegan ingredients and cruelty-free production in mind.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does BRITE Vegan Instant Color typically last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It usually fades between 5 and 30 washes, depending on hair condition and washing frequency.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is BRITE vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. BRITE Instant Color is vegan, plant-based, and PETA-certified cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Brite","offers":[{"title":"Default Title","offer_id":47480269045972,"sku":"B08VF1BV3K","price":38.87,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/brite-pastel-purple-bottle.jpg?v=1769487389","url":"https:\/\/bellaviacanada.ca\/products\/brite-vegan-instant-color-pastel-purple-semi-permanent-hair-dye-5-30-washes","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}