{"product_id":"ecobell-alopecia-masking-lotion-50-ml-black-instant-scalp-concealment","title":"Ecobell Alopecia Masking Lotion, 50 ml Black – Instant Scalp Concealment","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eEcobell Alopecia Masking Lotion is a discreet concealer designed to blend thinning hair with the scalp for a fuller, more even look. The compact 50 ml bottle fits neatly into a vanity, travel kit, or purse, ready for quick touch ups before a meeting, a date, or a special occasion. The deep black shade works with many dark hair tones, helping strands appear denser as light catches the scalp less noticeably.\u003c\/p\u003e\u003ch2\u003eSensory notes and shade\u003c\/h2\u003e\u003cp\u003eThe lotion glides on smoothly, delivering light coverage that dries to a natural, semi matte finish. The color blends with existing hair to reduce visible contrast between scalp and strands, creating a cohesive silhouette rather than a stark line.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eInstant visual balance by concealing thinning areas\u003c\/li\u003e\n\u003cli\u003eLightweight, non greasy feel that dries clear\u003c\/li\u003e\n\u003cli\u003eWaterproof hair mascara style formula for discreet wear\u003c\/li\u003e\n\u003cli\u003eCompact bottle ideal for travel or on the go\u003c\/li\u003e\n\u003cli\u003eEasy removal with regular shampoo\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eReal life use and tips\u003c\/h3\u003e\u003cp\u003eUse Ecobell before events, photos, or daily activities when you want a more even appearance. Start with a small amount and blend thoroughly for natural results. Allow a moment to set before styling to reduce transfer.\u003c\/p\u003e\u003ch3\u003eHow to use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eClean and dry the target scalp area\u003c\/li\u003e\n\u003cli\u003eApply a thin line or small dots to thinning zones\u003c\/li\u003e\n\u003cli\u003eGently blend with fingertips or a clean brush\u003c\/li\u003e\n\u003cli\u003eLet dry briefly, then style as usual\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eColor care and maintenance\u003c\/h3\u003e\u003cp\u003eChoose the black shade to complement most dark hair tones. For best results, use as a quick touch up rather than a full coverage solution. Remove with your regular shampoo routine at day’s end.\u003c\/p\u003e\u003ch3\u003eWho is it for\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAnyone seeking a fast, non permanent concealer for thinning areas\u003c\/li\u003e\n\u003cli\u003eIdeal for daily wear, events, or spontaneous moments\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What does Ecobell Alopecia Masking Lotion do?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It visually conceals thinning areas to create a fuller, more even hair appearance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the lotion waterproof?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is described as waterproof for extended wear in various conditions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ecobell","offers":[{"title":"Default Title","offer_id":47530987192532,"sku":"B01LYJHNCV","price":87.55,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/ecobell-alopecia-masking-lotion-bottle.jpg?v=1770624287","url":"https:\/\/bellaviacanada.ca\/products\/ecobell-alopecia-masking-lotion-50-ml-black-instant-scalp-concealment","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}