{"product_id":"ecru-new-york-dry-texture-spray-texturizing-dry-shampoo-for-volume-body-6-5oz","title":"ECRU New York Dry Texture Spray | Texturizing \u0026 Dry Shampoo for Volume \u0026 Body - 6.5oz","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\n\u003cp\u003eECRU New York Dry Texture Spray is a smart blend that pairs a dry shampoo with a light hold hairspray to create invisible, weightless texture and lift. It helps hair feel thicker and more responsive to styling, delivering volume without stiffness for a natural, touchable finish.\u003c\/p\u003e\n\u003ch2\u003eWho it’s for\u003c\/h2\u003e\n\u003cp\u003eThis versatile hybrid works across hair types and lengths, from fine strands seeking body to layered or curly styles that benefit from definition and grip. It suits both men and women who want fuller-looking hair without a heavy, crunchy feel.\u003c\/p\u003e\n\u003ch2\u003eHow it works\u003c\/h2\u003e\n\u003cp\u003eThe formula builds texture at the roots or throughout the hair, enhancing grip and enabling a wider range of styles. Use as a root lift for added height, or mist lightly all over to boost body and improve styling responsiveness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eA smart blend that merges dry shampoo and a light hairspray to create invisible, weightless texture and lift.\u003c\/li\u003e\n  \u003cli\u003eHair feels thicker and more responsive to styling with volume that stays flexible, not stiff.\u003c\/li\u003e\n  \u003cli\u003eVersatile, serving as a root lift, texturizer, and dry shampoo with a clean, residue-free finish.\u003c\/li\u003e\n  \u003cli\u003eApply at roots for lift or across lengths to add body and maintain touchable hold for multiple looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eUsage ideas\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eUse as a root lift to create instant height and fullness.\u003c\/li\u003e\n  \u003cli\u003eLightly mist over the entire head to improve grip and support for various styling techniques.\u003c\/li\u003e\n  \u003cli\u003eBuild texture on fine or layered hair to enhance movement and definition.\u003c\/li\u003e\n  \u003cli\u003eGreat for anyone seeking fuller hair without the weight or chalky residue of traditional products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy choose ECRU New York\u003c\/h2\u003e\n\u003cp\u003eECRU New York blends professional styling expertise with premium beauty heritage. This product line emphasizes treat and perform, offering solutions that align with real-life styling needs—texture, volume, and flexible hold—without compromising comfort or hair feel.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is ECRU New York Dry Texture Spray best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A weightless hybrid that adds texture and lift for versatile styling across hair types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do you use ECRU New York Dry Texture Spray?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Spray at the roots for lift or lightly over the entire head to improve grip and enable flexible styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ecru New York","offers":[{"title":"Default Title","offer_id":47525609963732,"sku":"B085T893BH","price":89.6,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/ecru-new-york-dry-texture-spray-bottle-application.jpg?v=1770451365","url":"https:\/\/bellaviacanada.ca\/products\/ecru-new-york-dry-texture-spray-texturizing-dry-shampoo-for-volume-body-6-5oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}