{"product_id":"ecru-new-york-rejuvenating-shampoo-hydrating-color-safe-cleanser-8-oz","title":"ECRU New York Rejuvenating Shampoo – Hydrating, Color-Safe Cleanser, 8 oz","description":"\u003ch3\u003eRevitalizing moisture for dry, dull, or color-treated hair\u003c\/h3\u003e\n\u003cp\u003eThe ECRU New York Rejuvenating Shampoo delivers a hydrating cleanse that supports the look of healthier, more vibrant hair without stripping color. Enriched with Resurrection Sap and plant stem cells, this shampoo is crafted for daily care that feels luxurious yet gentle.\u003c\/p\u003e\n\u003cp\u003eDesigned for dry or chemically processed hair, it cleanses with a rich, vitamin-rich lather that leaves strands feeling silky and refreshed. The formula is sulfate-free and paraben-free, and it remains color-safe, making it a thoughtful choice for those who want to preserve color while maintaining moisture.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMoisture-rich cleansing:\u003c\/strong\u003e Nourishes while washing, helping to reduce over-drying after shampooing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColor-safe care:\u003c\/strong\u003e Gentle enough for color-treated hair, preserving shade and shine.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePlant-powered nourishment:\u003c\/strong\u003e Resurrection Sap and plant stem cells work together to support the look of vitality.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRefreshing aroma and texture:\u003c\/strong\u003e Clean, fresh scent paired with a creamy lather for a spa-like experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, apply a small amount, and work into a rich lather from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eRinse completely, repeat if desired, and follow with conditioner for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re restoring moisture after styling, refreshing a color-treated mane, or simply seeking a refined daily cleanse, this shampoo is aligned with ECRU New York’s philosophy: treat and perform without compromising color or comfort.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo sulfate-free and color-safe?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is sulfate-free, paraben-free, and color-safe, suitable for dry or chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply to wet hair, lather, rinse, and follow with conditioner; use regularly to maintain moisture on color-treated or fragile hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ecru New York","offers":[{"title":"Default Title","offer_id":47522438217940,"sku":"B085TD3W62","price":85.54,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/ecru-new-york-rejuvenating-shampoo-bottle-pour.jpg?v=1770363751","url":"https:\/\/bellaviacanada.ca\/products\/ecru-new-york-rejuvenating-shampoo-hydrating-color-safe-cleanser-8-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}