{"product_id":"ecru-new-york-rejuvenating-shampoo-hydrating-hair-care-24oz","title":"ECRU New York Rejuvenating Shampoo | Hydrating Hair Care, 24oz","description":"\u003ch2\u003eRevitalize Hydration with a Prestige Shampoo\u003c\/h2\u003e\n\u003cp\u003eMeet ECRU New York Rejuvenating Shampoo, a hydrating cleanser designed to soothe dry, damaged hair while preserving color and shine. The formula cleans deeply without stripping, leaving strands feeling silky, renewed, and ready for styling.\u003c\/p\u003e\n\u003cp\u003eAt the heart of this shampoo is Resurrection Sap, sourced from a resilient desert plant that thrives with added moisture. This plant-based approach is paired with renewed botanical actives to support ongoing vitality for hair that looks healthier over time.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients that support renewal\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eResurrection Sap extract provides moisture and resilience, helping hair feel revived after washing.\u003c\/li\u003e\n  \u003cli\u003eGrape seed and apple stem cell extracts offer plant-based renewal alongside antioxidant support.\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed pea protein nourishes strands with plant-derived protein to replenish texture.\u003c\/li\u003e\n  \u003cli\u003eBiotin contributes to perceived strength and thickness when used regularly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you might notice when you use it\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, luxurious lather that rinses clean without overdrying color-treated hair.\u003c\/li\u003e\n  \u003cli\u003eSoft, manageable hair with natural sheen and a healthy feel after drying.\u003c\/li\u003e\n  \u003cli\u003eA refreshing, clean scent that enhances your shower routine without being overpowering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into the scalp, then rinse thoroughly before following with conditioner.\u003c\/li\u003e\n  \u003cli\u003ePair with ECRU New York Rejuvenating Conditioner for added moisture and detangling ease.\u003c\/li\u003e\n  \u003cli\u003eUse as part of a regular routine to help maintain moisture balance in various climates.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned by ECRU New York, a prestige hair and beauty collection created by professional stylists and makeup artists, this shampoo blends luxury with effective care. While individual results vary, many users find it helpful for maintaining moisture, softness, and color integrity over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the main benefits of ECRU New York Rejuvenating Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hydrates and smooths dry hair with plant-based actives, while cleansing gently and preserving color.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this shampoo daily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it can be used regularly to refresh hair without over-drying when paired with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ecru New York","offers":[{"title":"Default Title","offer_id":47643179352276,"sku":"B085TC8WH7","price":130.16,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/ecru-new-york-rejuvenating-shampoo-bottle-close-up.jpg?v=1773271144","url":"https:\/\/bellaviacanada.ca\/products\/ecru-new-york-rejuvenating-shampoo-hydrating-hair-care-24oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}