{"product_id":"era-tua-no-yellow-toning-purple-shampoo-blonde-silver-highlighted-hair-jasmine-rose-scent-750-ml","title":"ERA TUA No-Yellow Toning Purple Shampoo – Blonde, Silver \u0026 Highlighted Hair | Jasmine \u0026 Rose Scent | 750 ml","description":"\u003ch2\u003eRefresh brassiness with hydrating, violet-tinted care\u003c\/h2\u003e\n\u003cp\u003eERA TUA No-Yellow Toning Purple Shampoo is a Dutch-made formula designed to refresh brassiness on blonde, silver, and highlighted hair while keeping strands moisturized. The generous 750 ml bottle delivers a violet-tinted cleanse that helps neutralize yellow tones and reveal cooler, balanced depth. A delicate jasmine and rose fragrance elevates your shower routine without overpowering the senses.\u003c\/p\u003e\n\u003ch3\u003eWhat it does\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow and brassy tones in blonde, silver, and highlighted hair\u003c\/li\u003e\n  \u003cli\u003eSulfate-free and color-safe for color-treated hair\u003c\/li\u003e\n  \u003cli\u003eHydrating feel from aloe vera to improve softness and manageability\u003c\/li\u003e\n  \u003cli\u003eGrape seed extract supports strength and resilience from root to tip\u003c\/li\u003e\n  \u003cli\u003eVegan formula free from parabens and silicones, with a subtle floral scent\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients and sensation\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAloe vera soothes and hydrates, leaving hair supple\u003c\/li\u003e\n  \u003cli\u003eHibiscus-inspired tones help maintain a vibrant, balanced appearance\u003c\/li\u003e\n  \u003cli\u003eGrape seed extract offers nourishing shine and light protection for everyday wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and distribute evenly from roots to ends\u003c\/li\u003e\n  \u003cli\u003eFor a deeper neutralizing effect, leave on for 1–3 minutes before rinsing\u003c\/li\u003e\n  \u003cli\u003eUse 2–3 times per week or as needed to maintain tone balance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhy choose ERA TUA\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free, vegan, and color-safe\u003c\/li\u003e\n  \u003cli\u003eDutch-made and formulated for consistent, high-quality care\u003c\/li\u003e\n  \u003cli\u003eFragrance features jasmine and rose to enhance your cleansing ritual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is ERA TUA No-Yellow Toning Purple Shampoo suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blonde, silver, and highlighted hair seeking brassiness neutralization.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula vegan and sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the shampoo is vegan and sulfate-free, designed for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ERA TUA","offers":[{"title":"Default Title","offer_id":47643178631380,"sku":"B0FFJBCGGQ","price":128.11,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/era-tua-no-yellow-toning-shampoo-bottle-front.jpg?v=1773271131","url":"https:\/\/bellaviacanada.ca\/products\/era-tua-no-yellow-toning-purple-shampoo-blonde-silver-highlighted-hair-jasmine-rose-scent-750-ml","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}