{"product_id":"era-tua-pure-innocence-volume-shampoo-dutch-made-sulfate-free-750ml-volume-boosting-moisturizing-shampoo-for-all-hair-types","title":"ERA TUA Pure Innocence Volume Shampoo – Dutch Made, Sulfate-Free 750ml, Volume-Boosting Moisturizing Shampoo for All Hair Types","description":"\u003cp\u003eExperience ERA TUA Pure Innocence Volume Shampoo, a Dutch-made formulation designed to lift and refresh fine to normal hair while delivering gentle moisturization. The light, silky lather comforts with every wash and reveals hair that looks more voluminous, alive with natural shine, and easy to manage.\u003c\/p\u003e\u003cp\u003eKey active ingredients work in harmony to support hair from root to tip. Ceramides help strengthen the hair’s protective barrier, aiding resilience against daily stresses. Wheat protein contributes natural bounce and body, helping strands read as fuller without heaviness. Calendula oil delivers soothing moisture to the scalp, contributing to a calm, comfortable feel during cleansing. The result is a routine that nourishes without sacrificing softness or movement.\u003c\/p\u003e\u003ch3\u003eWhat to expect in everyday use\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHydration that maintains elasticity and helps define volume for a fuller look.\u003c\/li\u003e\n\u003cli\u003eA lightweight feel that keeps hair feeling soft, smooth, and easy to style after washing.\u003c\/li\u003e\n\u003cli\u003eA delicate fragrance—subtle notes of jasmine, rose, and ylang-ylang—that enhances the cleansing ritual without overpowering.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eReasons you might choose it\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eStrands can feel stronger and more resilient as moisture is locked in during cleansing.\u003c\/li\u003e\n\u003cli\u003eFine to normal hair can achieve lift and body while preserving natural softness.\u003c\/li\u003e\n\u003cli\u003eFrizz and flyaways are kept in check for a polished finish after every wash.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis formula adheres to clean beauty principles: it is sans sulfates, parabens, silicones, aluminum, paraffin, or artificial colors, and is fully vegan and cruelty-free. The focus is on a gentle, effective cleanse that respects daily hair health and personal well-being. If you’re exploring a routine that prioritizes moisture, volume potential, and a floral-scented experience, Pure Innocence Volume Shampoo offers a thoughtful option to consider.\u003c\/p\u003e\u003cp\u003eHow to use: apply to wet hair, massage into the scalp to release the fragrance, rinse thoroughly, and proceed with your preferred ERA TUA conditioner if desired. For best results, distribute evenly from roots to ends and style as usual. While results can vary, many users appreciate the combination of moisture, body, and ease of maintenance it provides in day-to-day styling.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ERA TUA Pure Innocence Volume Shampoo suitable for all hair types?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is designed for all hair types and aims to lift volume while nourishing with ceramides, wheat protein, and calendula oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the formula sulfate-free and vegan?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is sulfate-free and fully vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ERA TUA","offers":[{"title":"Default Title","offer_id":47643197341908,"sku":"B0FCJ1Q2TQ","price":128.11,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/eratua-pure-innocence-volume-shampoo-bottle.jpg?v=1773271668","url":"https:\/\/bellaviacanada.ca\/products\/era-tua-pure-innocence-volume-shampoo-dutch-made-sulfate-free-750ml-volume-boosting-moisturizing-shampoo-for-all-hair-types","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}