{"product_id":"era-tua-tender-silk-bouncing-curls-shampoo-dutch-made-sulfate-free-for-curly-hair-250-ml","title":"ERA TUA Tender Silk Bouncing Curls Shampoo — Dutch Made, Sulfate-Free for Curly Hair, 250 ml","description":"\u003cdiv\u003e\n  \u003ch2\u003eOverview\u003c\/h2\u003e\n  \u003cp\u003eDiscover ERA TUA Tender Silk Bouncing Curls Shampoo, a Dutch-made cleansing formula designed to support curly hair with gentle, effective care. This lightweight wash aims to enhance natural curl definition while preserving softness and moisture from root to tip.\u003c\/p\u003e\n  \u003ch2\u003eBenefits for curly hair\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eDeep hydration that softens curls and reduces frizz, promoting smooth texture.\u003c\/li\u003e\n    \u003cli\u003eImproved elasticity to support bounce and movement without weighing hair down.\u003c\/li\u003e\n    \u003cli\u003eLong-lasting curl definition and shape between washes for a lively, natural look.\u003c\/li\u003e\n    \u003cli\u003eGentle cleansing that respects scalp balance, leaving hair feeling fresh and comfortable.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eKey nourishing ingredients\u003c\/h2\u003e\n  \u003cp\u003eCalendula extract calms irritation and supports a healthy scalp environment, while aloe vera delivers essential moisture. Hydrolyzed wheat protein strengthens strands, boosting elasticity to help curls recover after styling or stretching.\u003c\/p\u003e\n  \u003ch2\u003eFragrance and formulation\u003c\/h2\u003e\n  \u003cp\u003eThe fragrance blends lychee, peony, magnolia, and rose for a fresh, airy impression that lingers lightly. The formula is free from sulfates, parabens, and silicones, crafted for a gentle, enjoyable wash.\u003c\/p\u003e\n  \u003ch2\u003eTexture and experience\u003c\/h2\u003e\n  \u003cp\u003eThe shampoo offers a lightweight, creamy lather that rinses clean without stripping moisture. Notes of florals accompany a clean finish, making it suitable for daily use in many curly routines.\u003c\/p\u003e\n  \u003ch2\u003eHow to use\u003c\/h2\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply to wet hair, massage into a soft lather, focusing on lengths and ends.\u003c\/li\u003e\n    \u003cli\u003eRinse thoroughly, then follow with ERA TUA conditioner or treatment for optimal curl care.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch2\u003eWhy ERA TUA\u003c\/h2\u003e\n  \u003cp\u003eCrafted for curls that deserve definition without heaviness, this Dutch-made formula blends cleansing power with scalp-friendly nourishment to support vibrant-looking curls day after day.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ERA TUA Tender Silk Bouncing Curls Shampoo sulfate-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free from sulfates, parabens, and silicones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Which hair types is this shampoo suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for curly hair, including dry or damaged curls, to hydrate, define, and strengthen with a gentle cleanse.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ERA TUA","offers":[{"title":"Default Title","offer_id":47522416296148,"sku":"B0FH11ZDYC","price":81.46,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/era-tua-tender-silk-bouncing-curls-shampoo-bottle.jpg?v=1770362309","url":"https:\/\/bellaviacanada.ca\/products\/era-tua-tender-silk-bouncing-curls-shampoo-dutch-made-sulfate-free-for-curly-hair-250-ml","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}