{"product_id":"ever-ego-italy-color-maintain-silver-shampoo-for-bleached-blonde-grey-hair-1l","title":"Ever Ego Italy Color Maintain Silver Shampoo – For Bleached, Blonde \u0026 Grey Hair | 1L","description":"\u003ch2\u003eSalon-grade color care at home\u003c\/h2\u003e\u003cp\u003eEver Ego Italy Color Maintain Silver Shampoo is formulated for bleached, blonde and grey hair. The 1 liter bottle provides a durable option for home use or professional routines. The formula aims to hydrate and maintain cool tones without heavy buildup, offering a refreshing cleanse that supports your color goals.\u003c\/p\u003e\u003cp\u003eA blend of natural oils and botanical extracts works to soften strands, restore moisture balance, and help hair feel smoother from roots to tips. The violet-blue action helps counter brassiness, helping color-treated and silver hair look vibrant under everyday light and in photos alike.\u003c\/p\u003e\u003ch3\u003eKey benefits you might notice\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eNeutralizes yellow and brassiness in color-treated and grey hair\u003c\/li\u003e\n\u003cli\u003eHydrates hair to feel softer and more manageable\u003c\/li\u003e\n\u003cli\u003eRestores shine and a silky, lightweight feel\u003c\/li\u003e\n\u003cli\u003eUses plant-based sources with no animal-derived ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use and pairing\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair, massage into a rich lather, then rinse completely\u003c\/li\u003e\n\u003cli\u003eFor blond or bleached hair, leave the shampoo on for 1 to 3 minutes before rinsing\u003c\/li\u003e\n\u003cli\u003eFor grey or white hair, extend to 3 to 5 minutes for best toning\u003c\/li\u003e\n\u003cli\u003eFor enhanced care, pair with Ever Ego Color Maintain Silver Mask\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDesigned by Ever Ego Italy, this shampoo embraces a modern approach to color care. It can fit into daily routines or professional setups, offering a thoughtful option for maintaining tone and moisture without promising guaranteed results.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Ever Ego Color Maintain Silver Shampoo ideal for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for bleached, blonde and grey hair seeking neutralization of yellow tones and gentle hydration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Massage into wet hair, rinse, and repeat; leave 1 to 3 minutes for blond or bleached hair and 3 to 5 minutes for grey hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Ever Ego","offers":[{"title":"Default Title","offer_id":47518080106708,"sku":"B07TWSTR1Y","price":87.47,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/ever-ego-italy-color-maintain-silver-shampoo-bottle-front.jpg?v=1770275284","url":"https:\/\/bellaviacanada.ca\/products\/ever-ego-italy-color-maintain-silver-shampoo-for-bleached-blonde-grey-hair-1l","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}