{"product_id":"fashion-gold-shampoo-500ml-protect-control-for-straightened-hair","title":"Fashion Gold SHAMPOO - 500ml | Protect \u0026 Control for Straightened Hair","description":"\u003ch2\u003eExperience Fashion Gold SHAMPOO\u003c\/h2\u003e\n\u003cp\u003eFashion Gold SHAMPOO in a convenient 500 ml bottle is designed to complement straightened hair routines. It is not a straightening product itself, but a care partner that helps you maintain the smooth, controlled look you achieve in the salon or at home.\u003c\/p\u003e\n\u003cp\u003eFrom the moment you lather, you may notice a lightweight, refreshing feel. The formula prioritizes hydration and cuticle protection, aiming to reduce common frizz and help hair stay aligned between washes. This care focus supports the visible results of keratin or progressive treatments by reinforcing softness and shine without weighing hair down.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eExtends straightening results by supporting smoothness and alignment between washes\u003c\/li\u003e\n\u003cli\u003eHydrates and protects the cuticle to reduce dryness and shield against heat and environmental factors\u003c\/li\u003e\n\u003cli\u003eSulfate-free, paraben-free and salt-free cleansing that is gentle on the scalp and suitable for color treated or chemically processed hair\u003c\/li\u003e\n\u003cli\u003eLightweight and color-safe, so hair remains buoyant, vibrant, and clean without buildup\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula work\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTrehalose helps lock in moisture while a barrier-like action from the cleansing base minimizes dehydration\u003c\/li\u003e\n\u003cli\u003eThe formula avoids harsh detergents yet supports elasticity and natural shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWho should consider this shampoo\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone maintaining a straightened look, particularly if you also color-treat or chemically process your hair. It is crafted for daily use without compromising sensitivity or scalp comfort.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eWork a small amount into wet hair, massage from scalp to ends, then rinse thoroughly. For best results, follow with Fashion Gold conditioner to complete the routine that supports your straightened style.\u003c\/p\u003e\n\n\u003ch3\u003eWhy choose Fashion Gold\u003c\/h3\u003e\n\u003cp\u003eThis shampoo emphasizes care over change, focusing on hydration, protection, and a lightweight feel. It complements professional treatments while offering everyday ritual benefits such as a refreshed scent, clean feel, and visible vitality.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Fashion Gold SHAMPOO a straightening product?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It does not alter texture; it supports the smooth look achieved by keratin or progressive straightening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The sulfate-free, color-safe formula cleanses gently without stripping color or moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Fashion Gold","offers":[{"title":"Default Title","offer_id":47551169593556,"sku":"B0CDQQHCQP","price":101.54,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/fashion-gold-shampoo-bottle-front.jpg?v=1770975083","url":"https:\/\/bellaviacanada.ca\/products\/fashion-gold-shampoo-500ml-protect-control-for-straightened-hair","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}