{"product_id":"firenze-professional-silver-hair-purple-mask-treatment-400ml-sulfate-salt-paraben-free","title":"Firenze Professional Silver Hair Purple Mask Treatment 400ml – Sulfate, Salt \u0026 Paraben Free","description":"\u003ch2\u003eRestore vibrancy to silver and gray hair after bleaching\u003c\/h2\u003e\n\u003cp\u003eFirenze Professional Silver Hair Purple Mask Treatment is a color-balanced conditioning masque designed for color-conscious hair care. It uses a soft violet tint to counteract warm reflections, helping to refresh cooler tones while delivering lightweight nourishment. Packaged in a generous 400 ml size, this mask is formulated for regular use to keep silver and gray hues looking balanced across lengths and highlights, without feeling heavy or greasy.\u003c\/p\u003e\n\u003cp\u003eIn practice, the purple pigment works with bleached or naturally light hair to soften brassiness and unify the overall shade. The result is a more cohesive appearance between roots and mid-lengths, allowing you to enjoy a polished, salon-like finish at home. The hue is subtle enough to enhance color without overcasting the hair, so you can achieve a refined, luminous look that suits a range of silver, gray, and light-blonde styles.\u003c\/p\u003e\n\u003ch3\u003eNourishment and gentle care\u003c\/h3\u003e\n\u003cp\u003eBeyond toning, this masque provides conditioning support through Aloe Vera extract and Panthenol. These ingredients are chosen to feel lightweight on the hair, helping with everyday manageability, smoothness, and bounce without weighing hair down. The formula is crafted to be gentle on the scalp and strands, aligning with preferences for products that avoid harsh cleansing agents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow tones to help maintain cooler silver and gray hues\u003c\/li\u003e\n  \u003cli\u003eOffers lightweight conditioning with Aloe Vera and Panthenol\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, salts, and parabens for a gentler cleansing routine\u003c\/li\u003e\n  \u003cli\u003eEasy rinse-out and versatile enough for regular use between color services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is this best for\u003c\/h3\u003e\n\u003cp\u003eIdeal for silver-highlighted or gray hair, as well as lightened or bleached strands seeking a more balanced tonal blend. It is suitable for maintainers looking to extend the life of a cool hue between salon visits, while enjoying comfortable softness and ease of styling.\u003c\/p\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to clean, damp hair from mid-lengths to ends after shampooing\u003c\/li\u003e\n  \u003cli\u003eLeave on for 3–5 minutes to allow the pigment and conditioner to work\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and style as usual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eTips for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times per week or as needed for ongoing tonal maintenance\u003c\/li\u003e\n  \u003cli\u003ePair with color-safe shampoo and conditioner for cohesive color care\u003c\/li\u003e\n  \u003cli\u003eAdjust exposure time according to how cool you want your tone to appear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNote: This description focuses on color balance and conditioning possibilities based on the product’s ingredients and intended use; individual outcomes can vary with starting shade and hair history.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What benefits does this mask offer for color-treated silver or gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It neutralizes yellow tones and nourishes with aloe vera and panthenol, while being free from sulfates, salts, and parabens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times per week or as needed; apply after shampooing, leave 3–5 minutes, rinse.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Firenze Professional","offers":[{"title":"Default Title","offer_id":47643112571092,"sku":"B0B6LKL2Y2","price":101.72,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/firenze-professional-silver-hair-mask-bottle.jpg?v=1773269239","url":"https:\/\/bellaviacanada.ca\/products\/firenze-professional-silver-hair-purple-mask-treatment-400ml-sulfate-salt-paraben-free","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}