{"product_id":"five-brothers-le-black-purple-toning-shampoo-blonde-toner-color-maintainer-8-45-fl-oz","title":"Five Brothers Le Black Purple Toning Shampoo – Blonde Toner \u0026 Color Maintainer, 8.45 fl oz","description":"\u003ch2\u003eTransform your blonde care routine\u003c\/h2\u003e\n\u003cp\u003eKeep your blonde shades crisp, cool, and salon-fresh with Le Black Purple Toning Shampoo (8.45 fl oz). This premium formula blends controlled violet pigments with a gentle cleansing base to help neutralize yellow and brassiness while preserving hair texture and softness. Designed for platinum, ash blonde, silver, balayage, and highlighted looks, it supports an even, luminous finish between appointments.\u003c\/p\u003e\n\u003cp\u003eWith each wash, a measured amount of purple pigment deposits to refine tone and counteract warm undertones. The result is a hair routine that cleanses without over-drying, helping color-treated and natural blondes maintain a refined, high-end appearance. While not a guarantee, consistent use may contribute to a cooler, more vibrant look over time, aligning with your color investment.\u003c\/p\u003e\n\n\u003ch2\u003eKey benefits you may notice\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eNeutralizes yellow and brassiness with violet pigments for cooler blonde tones\u003c\/li\u003e\n  \u003cli\u003eColor-safe cleansing that helps maintain hair texture and softness\u003c\/li\u003e\n  \u003cli\u003eDeposits a controlled amount of pigment to refresh tone with every wash\u003c\/li\u003e\n  \u003cli\u003eEnhances brightness and a clean, luminous finish between salon visits\u003c\/li\u003e\n  \u003cli\u003eSuitable for color-treated and natural blondes, including platinum and ash shades\u003c\/li\u003e\n  \u003cli\u003eSupports your color investment by helping extend the life of tone\u003c\/li\u003e\n  \u003cli\u003eIdeal after sun exposure, heat styling, hard water, or natural oxidation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho this is for\u003c\/h2\u003e\n\u003cp\u003eThis shampoo is a practical choice for anyone maintaining cool blonde shades, from platinum to silver hues, as well as highlighted or balayage looks. It pairs well with routine color care to keep tones refined without heavy alterations.\u003c\/p\u003e\n\n\u003ch2\u003eUsage tips for best results\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly and apply evenly, lathering from roots to ends\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–3 minutes to allow pigment deposit and then rinse\u003c\/li\u003e\n  \u003cli\u003eCondition as usual to maintain moisture and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eNote: This formula is designed to complement, not replace, your regular hair care routine. Pair with a suitable conditioner and routine visits to your stylist to support ongoing color health and vibrancy.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Le Black Purple Toning Shampoo help maintain blonde tones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It neutralizes brassiness by depositing violet pigment with each wash, helping cooler, more vibrant-looking blondes between sessions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the recommended use for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wet hair, apply evenly, lather, and leave 1-3 minutes before rinsing and conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Five Brothers Products","offers":[{"title":"Default Title","offer_id":47495187595476,"sku":"B0F2B8535Q","price":73.35,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/five-brothers-le-black-purple-shampoo-bottle-front.jpg?v=1769839146","url":"https:\/\/bellaviacanada.ca\/products\/five-brothers-le-black-purple-toning-shampoo-blonde-toner-color-maintainer-8-45-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}