{"product_id":"flux-up-purple-shampoo-anti-brass-toner-for-blonde-silver-hair-sulfate-free-17-fl-oz","title":"FLUX UP Purple Shampoo – Anti-Brass Toner for Blonde \u0026 Silver Hair | Sulfate-Free, 17 fl oz","description":"\u003cp\u003eMeet FLUX UP Purple Shampoo, 17 fl oz, a color-loving formula designed for blondes, grays, silvers, and color treated strands. The violet pigments work to neutralize brassiness while you cleanse, helping you maintain cooler, brighter results between salon visits. The gentle, sulfate free blend focuses on care as much as color, delivering a refreshing wash that leaves hair feeling clean and nourished.\u003c\/p\u003e\n\n\u003ch3\u003eBrass-control powered by violet pigments\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eConcentrated Violet 2 pigments target yellow and orange tones at the root and mid lengths for a cooler finish.\u003c\/li\u003e\n  \u003cli\u003eIdeal for blonde, gray, silver, and highlighted hair seeking muted warmth and enhanced radiance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHydration without compromise\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eOat protein helps strengthen and soften color treated hair, aiding detangling and manageability.\u003c\/li\u003e\n  \u003cli\u003eJaponica Flower Extract and hydrolyzed keratin contribute to color protection and reduced dryness.\u003c\/li\u003e\n  \u003cli\u003eThe formula aims to minimize brittleness common with some purple shampoos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eGentle care for color treated hair\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eClean ingredients and a sulfate free profile support sensitive scalps and weekly use without harsh detergents.\u003c\/li\u003e\n  \u003cli\u003eFree from parabens and phthalates, aligning with a gentle care approach for daily routines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eA fresh, subtle sensorial experience\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, clean fragrance enhances your wash routine without overpowering notes.\u003c\/li\u003e\n  \u003cli\u003eBotanical blend provides a spa like experience during every application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePackaging you can feel good about\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eThe bottle uses 40 percent wheat straw to reduce plastic while staying sturdy and leak resistant.\u003c\/li\u003e\n  \u003cli\u003eReinforced design protects the formula for travel friendly use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eTo incorporate into your routine, wet hair, lather with a small amount, and rinse. For best results, use regularly between color refreshes to help maintain cool toned highlights. Always pair with your preferred conditioner for extra detangling and moisture.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does Flux Up Purple Shampoo reduce brassiness?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Its violet pigments target brass tones to help cool blonde and silver hues.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is sulfate-free and enriched with oat protein and hydrolyzed keratin to support softness and moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"FLUX UP","offers":[{"title":"Default Title","offer_id":47495086538964,"sku":"B0FWN9B745","price":50.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/flux-up-purple-shampoo-brass-neutralizing-bottle-pour.jpg?v=1769835578","url":"https:\/\/bellaviacanada.ca\/products\/flux-up-purple-shampoo-anti-brass-toner-for-blonde-silver-hair-sulfate-free-17-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}