{"product_id":"generic-value-products-conditioning-purple-shampoo-tones-brassiness-brightens-blondes-grays-33-8-oz","title":"Generic Value Products Conditioning Purple Shampoo – Tones Brassiness, Brightens Blondes \u0026 Grays | 33.8 oz","description":"\u003ch2\u003eRevitalize Blonde, Gray, and Highlighted Hair\u003c\/h2\u003e\n\u003cp\u003eGeneric Value Products Conditioning Purple Shampoo combines a protein-enriched conditioning formula with a violet-tinted tone. It helps manage brassiness and refresh faded color without leaving a heavy residue on the hair, so the result can feel light and clean after each wash.\u003c\/p\u003e\n\u003cp\u003eThe purple base works with light to create a cooler, balanced look as you cleanse. This formula is designed to help your hair appear more vibrant and visually refreshed, with a focus on maintaining natural movement and shine.\u003c\/p\u003e\n\n\u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTones down brassiness on blonde and gray hair\u003c\/li\u003e\n  \u003cli\u003eNeutralizes yellow tones for brighter white, gray, and blonde styles\u003c\/li\u003e\n  \u003cli\u003eRefreshes faded highlights for a renewed glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eTexture, feel, and everyday use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLeaves hair vibrant and shiny without a heavy or oily feel\u003c\/li\u003e\n  \u003cli\u003eSupports easy maintenance between color sessions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith a generous 33.8 ounce bottle, this shampoo offers long lasting value for regular use. It cleanses while conditioning, helping hair feel soft and manageable after washing, and it is designed to rinse clean without leaving heavy buildup.\u003c\/p\u003e\n\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eAfter sun exposure that can dull color in blondes and grays\u003c\/li\u003e\n  \u003cli\u003eBetween salon visits to refresh cool tones and prevent dullness\u003c\/li\u003e\n  \u003cli\u003eFaded highlights that need a brightness lift without adding extra weight\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePractical guidance\u003c\/h3\u003e\n\u003cp\u003eThis product is intended to be part of your regular wash routine. Results may vary by hair type and appear over time with consistent use. It is designed to support color balance and overall hair vitality while maintaining a natural feel and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is GVP Conditioning Purple Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ideal for blonde, gray, and lightened hair dealing with brassiness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should you use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times per week, or as needed to refresh color and brightness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Generic Value Products","offers":[{"title":"Default Title","offer_id":47480432623828,"sku":"B00NHQBGGQ","price":66.25,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/generic-value-products-conditioning-shampoo-bottle-front.jpg?v=1769489031","url":"https:\/\/bellaviacanada.ca\/products\/generic-value-products-conditioning-purple-shampoo-tones-brassiness-brightens-blondes-grays-33-8-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}