{"product_id":"genus-silver-shampoo-1000ml-neutralizes-brass-on-blonde-grey-white-hair","title":"Genus Silver Shampoo 1000ml – Neutralizes Brass on Blonde, Grey \u0026 White Hair","description":"\u003ch2\u003eGenus Silver Shampoo 1000ml — Premium Italian Toner\u003c\/h2\u003e\n\u003cp\u003eGenus Silver Shampoo in a generous 1000ml bottle offers a violet-toned cleansing experience designed for blonde, decolorized, grey and white hair. The purple formula helps counter brass and yellow undertones, helping you maintain cooler, more natural-looking tones between color routines.\u003c\/p\u003e\n\u003cp\u003eCrafted in Italy, this shampoo blends quality ingredients with a balanced lather that refreshes hair while protecting texture. The result is a clean base that supports your preferred shade without harsh processing.\u003c\/p\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eBlonde and decolorized hair seeking to reduce brass and yellow hues\u003c\/li\u003e\n  \u003cli\u003eGrey or white hair aiming for a brighter, cooler appearance\u003c\/li\u003e\n  \u003cli\u003eAnyone looking for a premium toning shampoo in a 1000ml size for home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat to expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePurple-toned formula to counteract warm tones on lighter hair\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing that respects hair texture and shine\u003c\/li\u003e\n  \u003cli\u003eSuitable for regular use as part of your routine to maintain tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTo use, apply to wet hair, massage into scalp and lengths, rinse, and repeat if desired. Adjust frequency based on your starting tone and your preferred level of toning. Always follow with conditioner if needed.\u003c\/p\u003e\n\u003ch3\u003eQuality and origin\u003c\/h3\u003e\n\u003cp\u003eMade in Italy, Genus blends craftsmanship with modern toning science. The 1000ml bottle is designed for long-term use, offering a cost-efficient option for those who maintain color-treated or naturally cool-toned hair.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is Genus Silver Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for blonde, decolorized, grey and white hair seeking to reduce brass and yellow tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Genus Silver Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as part of your regular hair care routine to help counter brass tones on blonde, decolorized, grey, and white hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Genus","offers":[{"title":"Default Title","offer_id":47531036770516,"sku":"B07DV1P4CP","price":113.93,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/genus-silver-shampoo-bottle-pour.jpg?v=1770626770","url":"https:\/\/bellaviacanada.ca\/products\/genus-silver-shampoo-1000ml-neutralizes-brass-on-blonde-grey-white-hair","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}