{"product_id":"good-all-purple-shampoo-neutralize-brass-tone-blonde-silver-hair-sulfate-free-vegan-fragrance-free","title":"GOOD\u0026ALL Purple Shampoo – Neutralize Brass, Tone Blonde \u0026 Silver Hair | Sulfate-Free, Vegan \u0026 Fragrance-Free","description":"\u003cdiv\u003e\n  \u003ch2\u003eSalon-grade toning you can do at home\u003c\/h2\u003e\n  \u003cp\u003eGOOD\u0026amp;ALL Purple Shampoo delivers a powerful violet pigment that instantly neutralizes brass and yellow hues on blonde, silver, and highlighted hair. Use between color appointments to refresh cool tones and maintain a salon-like look with ease.\u003c\/p\u003e\n  \u003cp\u003eThe formula goes beyond color correction. With amodimethicone, it helps repair and hydrate damaged strands, adding shine and improving manageability without leaving heavy buildup. The result is hair that feels softer and looks more vibrant after every wash.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits you may notice\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eINSTANT neutralization of brassiness for blondes, silvers, and grays\u003c\/li\u003e\n    \u003cli\u003eRepair and hydration to improve feel and manageability\u003c\/li\u003e\n    \u003cli\u003eSulfate-free, 100% vegan formula that supports ethical hair care\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eThe product is formulated to avoid unwanted purple tints by delivering a balanced level of pigment and moisture, helping you achieve a predictable shade rather than over-toning. It is unscented, making it gentle on sensitive scalps while delivering a thorough cleanse without fragrance irritation.\u003c\/p\u003e\n  \u003ch3\u003eHow to use and what to expect\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply to wet hair, massage into a rich lather, then rinse\u003c\/li\u003e\n    \u003cli\u003eFocus the color-rich foam on mid-lengths to ends for even toning\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eSize matters: the 13.5 fl oz bottle provides generous use for regular upkeep. The sulfate-free and vegan formula aligns with conscious hair care choices, allowing you to care for your hair without compromising values.\u003c\/p\u003e\n  \u003ch3\u003eWho may enjoy GOOD\u0026amp;ALL Purple Shampoo\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eAnyone seeking to neutralize brassiness on blonde, silver, or highlighted hair\u003c\/li\u003e\n    \u003cli\u003eShoppers looking for a fragrance-free option that still delivers color-balanced results\u003c\/li\u003e\n    \u003cli\u003eThose preferring a gentle, scalp-friendly cleanser without sacrificing performance\u003c\/li\u003e\n  \u003c\/ul\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes GOOD\u0026amp;ALL Purple Shampoo different from other toning shampoos?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It uses violet pigment to neutralize brassiness on blonde, gray, and highlighted hair, while staying sulfate-free and vegan.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo fragrance-free and gentle on the scalp?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is unscented and gentle on the scalp, with fragrance-free, sulfate-free, paraben-free, vegan ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"GOOD\u0026ALL","offers":[{"title":"Default Title","offer_id":47498385785044,"sku":"B0FQVNGX9D","price":67.17,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/goodandall-purple-shampoo-bottle-pour.jpg?v=1769959253","url":"https:\/\/bellaviacanada.ca\/products\/good-all-purple-shampoo-neutralize-brass-tone-blonde-silver-hair-sulfate-free-vegan-fragrance-free","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}