{"product_id":"ilia-true-skin-serum-foundation-buildable-coverage-for-sensitive-skin-sf5-salina","title":"ILIA True Skin Serum Foundation | Buildable Coverage for Sensitive Skin (SF5, Salina)","description":"\u003ch2\u003eILIA True Skin Serum Foundation — weightless, skin-like coverage\u003c\/h2\u003e\n\u003cp\u003eDiscover a foundation that moves with your skin and blends to a natural, skin-like finish. ILIA True Skin Serum Foundation offers buildable medium coverage without a heavy feel, designed to look like your skin while helping you feel polished and ready for the day.\u003c\/p\u003e\n\u003cp\u003eWith a silky, breathable formula, this serum foundation melts in and adapts as you apply it. It sits comfortably on the surface, allowing your skin’s texture and tone to show through in a refined way, so you can enjoy a natural look that isn’t masking your features.\u003c\/p\u003e\n\u003ch3\u003eWhat you might notice on the skin\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eWeightless feel that does not settle into dry patches or fine lines\u003c\/li\u003e\n  \u003cli\u003eSeamless blending that builds from light to medium coverage\u003c\/li\u003e\n  \u003cli\u003eA finish that looks like real skin—bright, even, and natural\u003c\/li\u003e\n  \u003cli\u003eSubtle color adaptation for a balanced, true-to-skin appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eActive ingredients and potential effects\u003c\/h3\u003e\n\u003cp\u003eActive levels of niacinamide and allantoin work to smooth and soothe with continued wear. The result is a complexion that looks refined and calm, with a natural radiance that feels like you — just more polished.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNiacinamide may support visible texture and tone over time\u003c\/li\u003e\n  \u003cli\u003eAllantoin offers gentle calming properties for comfort during wear\u003c\/li\u003e\n  \u003cli\u003eProgressively improves the overall look of bare skin without heavy encumbrance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eClean beauty, responsible packaging\u003c\/h3\u003e\n\u003cp\u003eThe formula is vegan, cruelty-free, fragrance-free, and dermatologist-tested. It is non-comedogenic and considered safe for sensitive skin, making it a thoughtful choice for daily use. The bottle is recyclable through most curbside programs after use, aligning with a simpler skincare and makeup routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan and cruelty-free verification\u003c\/li\u003e\n  \u003cli\u003eFragrance-free and gluten-free formulation\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and dermatologist-tested for comfort\u003c\/li\u003e\n  \u003cli\u003eRecyclable packaging supporting recyclability after empty\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this foundation is for and how it fits into real life\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone seeking a lightweight, breathable base that still provides noticeable coverage. It pairs well with skincare routines emphasizing sensitivity or reactive skin, offering a polished result that looks like skin—everyday wear, photos, and occasions alike.\u003c\/p\u003e\n\u003cp\u003eFor those with Salina, Light-Medium skin tones and neutral undertones (SF5), the shade aims to harmonize with a balanced complexion, supporting an even canvas without dramatic color shifts. Use it as your signature base or as a quick answer to evening-out imperfections while preserving skin’s natural texture.\u003c\/p\u003e\n\u003ch3\u003eHow to get the most from ILIA True Skin Serum Foundation\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eShake gently to ensure even pigment distribution\u003c\/li\u003e\n  \u003cli\u003eApply with fingertips or a brush for a controlled blend\u003c\/li\u003e\n  \u003cli\u003eBuild coverage gradually—start light, then add where needed\u003c\/li\u003e\n  \u003cli\u003eSet with a light setting powder if you want extra longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What skin types is ILIA True Skin Serum Foundation best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for a skin-like finish with buildable coverage, suitable for many skin types, including sensitive or reactive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this foundation vegan and cruelty-free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's vegan, cruelty-free, fragrance-free, and formulated without gluten.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":47484813574356,"sku":"B079MHV761","price":130.16,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/ilia-true-skin-serum-foundation-bottle_b3890eb7-b74a-4b15-a5fa-a3a6de62ec46.jpg?v=1769518695","url":"https:\/\/bellaviacanada.ca\/products\/ilia-true-skin-serum-foundation-buildable-coverage-for-sensitive-skin-sf5-salina","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}