{"product_id":"ilia-true-skin-serum-foundation-buildable-coverage-weightless-feel-vegan-cruelty-free","title":"ILIA True Skin Serum Foundation | Buildable Coverage, Weightless Feel, Vegan \u0026 Cruelty-Free","description":"\u003ch2\u003eDiscover a foundation that feels barely there yet looks impeccably real.\u003c\/h2\u003e\n\u003cp\u003eILIA True Skin Serum Foundation offers a weightless, skin-like finish with buildable medium coverage. The silky texture melts in and moves with you, so your makeup looks fresh from morning to night without settling into fine lines or uneven patches. This is not about masking your skin; it’s about enhancing what’s already there — a polished version of you.\u003c\/p\u003e\n\u003cp\u003eWith active skincare ingredients delivering visible-but-subtle improvements over time, you may notice a smoother surface and a calmer feel as you wear it. The formula blends effortlessly, allowing you to go from a barely-there enhancement to a more defined look without the need for heavy layers.\u003c\/p\u003e\n\n\u003ch3\u003eWhat you may notice in your routine\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eActive Niacinamide and Allantoin work together to smooth and soothe the skin with continued use.\u003c\/li\u003e\n  \u003cli\u003eThe finish remains natural and skin-like, adapting to your complexion for a seamless blend.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic, fragrance-free, vegan, and cruelty-free — designed with sensitive skin in mind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eClean quality you can rely on\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDermatologist-tested and gluten-free, with a focus on safe, gentle formulation for daily wear.\u003c\/li\u003e\n  \u003cli\u003ePackaging supports sustainability: the bottle is recyclable through most curbside programs once clean and empty.\u003c\/li\u003e\n  \u003cli\u003eDesigned to sit comfortably under other skincare or SPF, helping your routine feel cohesive and breathable.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cp\u003eApply with clean hands, a brush, or a sponge. Start with a small amount and build gradually to your desired coverage. Blend along the jawline and hairline for a natural transition that looks like real skin.\u003c\/p\u003e\n\n\u003ch3\u003eReal-life scenarios\u003c\/h3\u003e\n\u003cp\u003ePerfect for mornings when you want a fast, forgiving application that still reads as polished. It adapts to different lighting, from bright daytime to softer evening tones, without feeling heavy. For events, you can layer slightly for a more defined look while preserving a skin-like finish.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes ILIA True Skin Serum Foundation weightless and buildable?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A silky, breathable texture blends easily, allowing light to medium coverage without heaviness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ILIA True Skin Serum Foundation suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is fragrance-free, non-comedogenic, vegan, cruelty-free, and dermatologist-tested.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":47643201110228,"sku":"B07Z5GC8HZ","price":130.16,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/ilia-true-skin-serum-foundation-bottle_4b0d872f-b122-49b1-bf72-427459c7334a.jpg?v=1773271780","url":"https:\/\/bellaviacanada.ca\/products\/ilia-true-skin-serum-foundation-buildable-coverage-weightless-feel-vegan-cruelty-free","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}