{"product_id":"ilia-true-skin-serum-foundation-weightless-buildable-coverage-vegan-cruelty-free-1","title":"ILIA True Skin Serum Foundation – Weightless, Buildable Coverage | Vegan \u0026 Cruelty-Free","description":"\u003ch2\u003eA Lightweight Foundation with Skin-Like Finish and Subtle Skincare\u003c\/h2\u003e\n\u003cp\u003eILIA True Skin Serum Foundation delivers a weightless base that blends with your natural texture. The formula moves with you, melting into the skin and yielding a believable, skin-like finish. It starts with a light veil and builds to a medium, customizable coverage that still reads as real skin even under bright daylight or a candid photo.\u003c\/p\u003e\n\u003cp\u003eThe blend is designed for comfort: a silky, breathable texture that glides on and stays feeling fresh as the day goes on, so you don’t have to reload your routine to maintain your look. The lightweight feel pairs with an even, natural glow that doesn’t look flat or chalky, making it suitable for daily wear or special occasions.\u003c\/p\u003e\n\u003ch3\u003eActive Skincare at Every Wear\u003c\/h3\u003e\n\u003cp\u003eIn addition to coverage, this foundation includes active levels of niacinamide and allantoin. On repeat wear, you may notice the complexion appearing smoother and more balanced, while the soothing properties help calm the skin during long days. This is not a claim of cure, just an observed look with ongoing wear.\u003c\/p\u003e\n\u003cp\u003eThese ingredients are complemented by a clean profile: vegan and cruelty-free, fragrance-free, and gluten-free. The formula is dermatologist-tested and non-comedogenic, designed to be safe for sensitive or reactive skin while offering a gentle, comfortable feel that won’t clog pores.\u003c\/p\u003e\n\u003ch3\u003eClean, Recyclable Packaging\u003c\/h3\u003e\n\u003cp\u003eILIA emphasizes responsible packaging—when the bottle is clean and empty, it can be recycled through most curbside programs. The focus on recyclable packaging supports a sustainable routine without sacrificing luxury or performance.\u003c\/p\u003e\n\u003ch3\u003eWhat You Get\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWeightless feel that blends into your skin for a natural look\u003c\/li\u003e\n\u003cli\u003eBuildable medium coverage that still reads as skin\u003c\/li\u003e\n\u003cli\u003eSilky, breathable formula that moves with your expressions\u003c\/li\u003e\n\u003cli\u003eActive niacinamide and allantoin to smooth and soothe over time\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic, fragrance-free, gluten-free and dermatologist-tested\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free and sustainable packaging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use for Best Results\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003ePrep skin with moisturizer; apply a thin layer for sheer coverage\u003c\/li\u003e\n\u003cli\u003eLayer progressively to reach your desired medium coverage\u003c\/li\u003e\n\u003cli\u003eBlend with clean fingers or a brush for a seamless finish\u003c\/li\u003e\n\u003cli\u003eSet with powder if you want extra longevity or a more matte look\u003c\/li\u003e\n\u003cli\u003ePack for travel or events to maintain a natural, polished look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cp\u003eIf you want a foundation that feels like a second skin—light enough for daily wear, but adjustable for evenings—this formula offers a versatile option. It suits a wide range of skin tones and types with careful, skin-friendly ingredients.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ILIA True Skin Serum Foundation suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s fragrance-free, vegan, cruelty-free, non-comedogenic, and dermatologist-tested.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does it offer buildable coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it blends from sheer to medium with a natural, skin-like finish; apply in light layers.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":47494634242260,"sku":"B07NQQ9DBN","price":130.16,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/ilia-true-skin-serum-foundation-bottle_2cb954aa-52dc-4e73-82c6-00826bff97bf.jpg?v=1769819516","url":"https:\/\/bellaviacanada.ca\/products\/ilia-true-skin-serum-foundation-weightless-buildable-coverage-vegan-cruelty-free-1","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}