{"product_id":"ilia-true-skin-serum-foundation-weightless-buildable-coverage","title":"ILIA True Skin Serum Foundation | Weightless, Buildable Coverage","description":"\u003cp\u003eILIA True Skin Serum Foundation delivers a weightless, skin-like finish with buildable medium coverage. The silky, breathable formula blends seamlessly, moving with your skin so wear feels natural from morning to night. It’s designed to feel as light as a second skin while evening out tone and texture.\u003c\/p\u003e\n\u003cp\u003eActive skincare ingredients are included at thoughtful levels. Niacinamide helps smooth the look of minor texture, while Allantoin provides a gentle soothing effect as you wear it. The result is a face that reads as real—polished, yet authentic—without a heavy or mask-like feel. The lightweight surface moves with facial expressions, helping makeup look fresh longer.\u003c\/p\u003e\n\u003ch2\u003eCore benefits you may notice\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eWeightless texture that builds from sheer to medium coverage with a natural, skin-like finish\u003c\/li\u003e\n\u003cli\u003eSilky blend that melts into the skin and blends effortlessly with daily routines\u003c\/li\u003e\n\u003cli\u003eActive Niacinamide and Allantoin work together to smooth and soothe over time\u003c\/li\u003e\n\u003cli\u003eNon-comedogenic, fragrance-free, and dermatologist-tested for sensitive skin confidence\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free, gluten-free, and packaged in recyclable materials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eEveryday use scenarios\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for quick mornings when you want a fresh, even-toned complexion\u003c\/li\u003e\n\u003cli\u003ePairs well with skincare and SPF for a balanced daily look\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive or reactive skin thanks to gentle formulation\u003c\/li\u003e\n\u003cli\u003eBuildable coverage allows you to adjust from a natural day look to a more polished evening appearance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDispense a small amount and blend with fingers, a brush, or a sponge\u003c\/li\u003e\n\u003cli\u003eLayer gradually to reach your preferred coverage without caking\u003c\/li\u003e\n\u003cli\u003eSet lightly with powder if you want extra longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePackaging and quality notes: clean, empty bottles are recyclable through most curbside programs. The product remains vegan, cruelty-free, fragrance-free, gluten-free, and dermatologist-tested, designed with sensitive skin in mind.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is ILIA True Skin Serum Foundation suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's fragrance-free, non-comedogenic, vegan, cruelty-free, and dermatologist-tested.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes this foundation a 'serum' foundation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A lightweight, breathable formula with active skincare ingredients like Niacinamide and Allantoin.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ILIA","offers":[{"title":"Default Title","offer_id":47540019331284,"sku":"B07Z5DXHD3","price":130.16,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/ilia-true-skin-serum-foundation-bottle-closeup_29a89d38-384f-4748-ab05-c524aadbe621.jpg?v=1770794674","url":"https:\/\/bellaviacanada.ca\/products\/ilia-true-skin-serum-foundation-weightless-buildable-coverage","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}