{"product_id":"inova-professional-silk-keratin-smooth-protection-sulfate-free-shampoo-800-ml","title":"Inova Professional Silk Keratin - Smooth Protection Sulfate-Free Shampoo, 800 ml","description":"\u003cdiv\u003e\n  \u003ch2\u003eSalon-quality cleansing for every day\u003c\/h2\u003e\n  \u003cp\u003eInova Professional Silk Keratin – Smooth Protection Sulfate-Free Shampoo offers a clarifying cleanse designed to purify the hair shaft while nourishing from within. The thoughtful blend includes coconut oil, keratin, and vitamin C to help support a vibrant, healthy-looking finish from roots to tips.\u003c\/p\u003e\n  \u003cp\u003eBuilt to respect your hair’s natural balance, the sulfate-free formula gently removes buildup without stripping essential oils. Expect hair that feels smoother, glossier, and easier to manage—whether your hair is straight, wavy, curly, dry, or oily. It also suits color-treated hair, making it a versatile addition to many routines.\u003c\/p\u003e\n  \u003ch3\u003eWhat makes this shampoo stand out\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eDeep cleansing with nourishment: removes buildup and impurities while delivering essential nutrients to hair and scalp.\u003c\/li\u003e\n    \u003cli\u003eGentle cleansing without sulfates: preserves natural oils for softer, more manageable hair.\u003c\/li\u003e\n    \u003cli\u003eSuitability for all hair types: works on straight, curly, oily, dry, and color-treated hair.\u003c\/li\u003e\n    \u003cli\u003eSupports a healthy scalp environment: balances oil, soothes dryness, and helps maintain scalp comfort.\u003c\/li\u003e\n    \u003cli\u003eEnhances shine and adds apparent volume: reveals natural luster and can contribute to a fuller look.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eReal-life use and routine ideas\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eUse after workouts to refresh and cleanse the scalp with a calming lather.\u003c\/li\u003e\n    \u003cli\u003eIn color-care routines, help maintain vibrancy while restoring softness and smoothness.\u003c\/li\u003e\n    \u003cli\u003ePair with a matching conditioner to improve detangling and overall manageability.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eNote that individual results may vary. The formula is designed for gentle cleansing and nourishing care, so you may notice improvements in softness, shine, and styling ease over time. Consider integrating this shampoo into a regular routine for cumulative benefits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this sulfate-free shampoo safe for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, its sulfate-free formula is designed for gentle cleansing that helps maintain natural oils and softness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it suitable for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it works for all hair types, including color-treated hair, while adding shine and softness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Inova Professional","offers":[{"title":"Default Title","offer_id":47551203049684,"sku":"B0BMD7GM88","price":138.27,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/inova-silk-keratin-bottle.jpg?v=1770977010","url":"https:\/\/bellaviacanada.ca\/products\/inova-professional-silk-keratin-smooth-protection-sulfate-free-shampoo-800-ml","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}