{"product_id":"iroiro-20-purple-premium-natural-semi-permanent-hair-color","title":"Iroiro 20 Purple Premium Natural Semi-Permanent Hair Color","description":"\u003ch2\u003eVibrant, Gentle Purple Color That Respects Hair Health\u003c\/h2\u003e\u003cp\u003eDiscover the Iroiro 20 Purple semi-permanent dye, crafted to deliver vivid, long-lasting purple tones with a clean beauty approach. This color combines 95% natural ingredients with a nourishing touch of pure coconut oil, designed to color while caring for your hair during the process. The result is a rich, eye-catching shade that can elevate your daily look without sacrificing hair softness.\u003c\/p\u003e\u003cp\u003eThe cream-based formula glides on smoothly, making application comfortable even for those newer to at‑home color. It’s formulated to be gentle on dry or damaged hair, helping you achieve bold color without relying on harsh additives. A subtle natural yuzu-cranberry fragrance accompanies the experience, turning coloring into a more pleasant routine rather than a chore.\u003c\/p\u003e\u003ch3\u003eClean beauty you can trust\u003c\/h3\u003e\u003cp\u003eIroiro stands for transparency in ingredients. The product is 100% vegan and cruelty-free, made in the USA with a commitment to avoiding petrol-based chemicals, PEGs, parabens, synthetic preservatives like methylisothiazolinone and methylchloroisothiazolinone, synthetic fragrances, peroxide, ammonia, PPD, and alcohol. You get a vibrant color with fewer of the ingredients you may want to avoid, aligning with a cleaner beauty choice while still delivering a striking shade.\u003c\/p\u003e\u003cp\u003eFor those aiming to achieve Silver, Platinum, or Pastel results, a prior lightening to Level 10+ is recommended for optimal outcomes. Iroiro is available in eco-conscious 4 oz and 8 oz pouches, designed to minimize waste and support sustainability without compromising color richness.\u003c\/p\u003e\u003ch3\u003eEco-friendly packaging and responsible consumption\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eEco-pouches reduce waste and carbon footprint compared with traditional packaging\u003c\/li\u003e\n\u003cli\u003eLightweight design lowers shipping emissions and makes storage easier\u003c\/li\u003e\n\u003cli\u003eDesigned to help you use every last drop of color\u003c\/li\u003e\n\u003cli\u003eOffers flexible sizes to suit different coloring routines\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eWhat to expect and how to plan your results\u003c\/h3\u003e\u003cp\u003eThe color is semi-permanent, meaning it gradually fades with washes while leaving a vivid purple hue that can be revisited with future applications. A consistent routine and proper color care can help maintain the shade over time, with the option to refresh as desired. The product’s gentle formula supports daily hair health while letting you experiment with bold color variations in a safe, user-friendly way.\u003c\/p\u003e\u003cp\u003eIf you’re planning a look with subtle lavender notes or deeper purple tones, consider how your existing hair base and previous color history may influence the final result. Pair this shade with a color-safe conditioner to help preserve moisture and luster between applications. While results vary, many users find Iroiro 20 Purple to be a compelling way to explore a vibrant, individual style without a long-term commitment.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Iroiro 20 Purple safe for damaged or dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The cream-based formula is designed to be gentle and moisturizing, using coconut oil and natural ingredients to help color without harsh chemicals.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to pre-lighten hair to use this shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For Silver, Platinum, or Pastel results, pre-lightening to Level 10+ is recommended; otherwise you may achieve a rich purple tone.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":47479177806036,"sku":"B01IU3KF08","price":46.91,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/iroiro-20-purple-semi-permanent-color-bottle.jpg?v=1769457486","url":"https:\/\/bellaviacanada.ca\/products\/iroiro-20-purple-premium-natural-semi-permanent-hair-color","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}