{"product_id":"iroiro-premium-natural-semi-permanent-hair-color-40-blue-8oz-vegan-cruelty-free","title":"IROIRO Premium Natural Semi-Permanent Hair Color 40 BLUE (8oz) – Vegan, Cruelty-Free","description":"\u003cp\u003eDiscover IROIRO Premium Natural Semi-Permanent Hair Color in 40 BLUE, a color-drenched option that blends vibrancy with mindful ingredients. This dye is designed to be gentle on hair while delivering bold, salon-worthy results you can control at home.\u003c\/p\u003e\n\u003cp\u003ePowered by 95% natural ingredients and a 100% vegan, cruelty-free ethos, the formula relies on pure coconut oil to offer lightweight nourishment and hydration as you color. The cream-based dye glides onto strands for even coverage, and a delicate yuzu and cranberry scent adds a pleasant, subtle aroma to the coloring routine.\u003c\/p\u003e\n\u003cp\u003eClean beauty matters, and IROIRO keeps harsh additives out. The dye is free from petrol-based chemicals, PEGs, parabens, and synthetic preservatives, as well as fragrances, peroxide, ammonia, PPD, and alcohol. This approach is designed to minimize irritation while delivering color you can enjoy.\u003c\/p\u003e\n\u003ch2\u003eEco-friendly packaging and sustainable design\u003c\/h2\u003e\n\u003cp\u003eEco-conscious packaging is a core part of the IROIRO promise. The dye comes in lightweight eco-pouches instead of traditional bottles or jars, reducing waste and carbon footprint. The design helps you use nearly every drop, saving product and packaging energy over time. For cooler tones like Silver, Platinum, or Pastel shades, pre-lightening to Level 10+ is recommended for best results.\u003c\/p\u003e\n\u003ch2\u003eWhat you get with IROIRO 40 BLUE\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eVibrant, long-lasting semi-permanent color powered by natural ingredients and coconut oil.\u003c\/li\u003e\n  \u003cli\u003eCream-based formula; gentle on hair while offering efficient application and even coverage.\u003c\/li\u003e\n  \u003cli\u003eFree from petrol-based chemicals, PEGs, parabens, synthetic preservatives, fragrances, peroxide, ammonia, PPD, and alcohol.\u003c\/li\u003e\n  \u003cli\u003eEco-friendly packaging that minimizes waste and shipping emissions.\u003c\/li\u003e\n  \u003cli\u003eAvailable in 4 oz and 8 oz eco-pouches to suit different needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn everyday use, this shade can pair with routine color maintenance or be a bold wash of color for a fresh look. The scent and nourishing base make coloring feel like a pleasant ritual rather than a chore. Always follow directions, perform a patch test, and plan aftercare to help maintain vibrancy. IROIRO’s sustainability focus aligns with eco-minded beauty choices, offering a color experience that respects the planet as you color your hair.\u003c\/p\u003e\n\u003ch2\u003eTips for optimal color results\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003ePatch test before full application to confirm shade and sensitivity.\u003c\/li\u003e\n  \u003cli\u003eSection hair evenly for consistent color distribution.\u003c\/li\u003e\n  \u003cli\u003ePre-lighten to Level 10+ if aiming for Silver, Platinum, or Pastel tones.\u003c\/li\u003e\n  \u003cli\u003eUse a color-safe conditioner after processing to help seal the color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes IROIRO 40 BLUE different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: IROIRO is vegan, cruelty-free, and uses 95% natural ingredients with coconut oil to color hair while nourishing it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Do I need to pre-lighten hair for this shade?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: For Silver, Platinum, or Pastel tones, pre-lighten to Level 10+ for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"iroiro","offers":[{"title":"Default Title","offer_id":47494740410580,"sku":"B01ETZ9X0Y","price":59.07,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/iroiro-40-blue-bottle-cream-dye.jpg?v=1769824075","url":"https:\/\/bellaviacanada.ca\/products\/iroiro-premium-natural-semi-permanent-hair-color-40-blue-8oz-vegan-cruelty-free","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}