{"product_id":"it-cosmetics-confidence-in-a-serum-lip-gloss-8hr-hydration-high-shine-sheer-finish-self-assured-clear-shimmer","title":"IT Cosmetics Confidence in a Serum Lip Gloss – 8HR Hydration, High Shine, Sheer Finish | Self-Assured (Clear Shimmer)","description":"\u003cp\u003eMeet IT Cosmetics Confidence in a Serum Lip Gloss, a thoughtful fusion of lip gloss and lip serum that blends sheer color with lasting moisture. Built on a 90% hydration base, this formula taps hyaluronic acid, ceramides, and vitamin E to help lips feel plump, comfortable, and conditioned throughout the day. The result is a high-shine, non-sticky finish that enhances your natural lip tone without masking it, making it versatile enough for everyday wear or a quick, polished touch-up before heading out.\u003c\/p\u003e\n\n\u003ch2\u003eWhy you’ll love it\u003c\/h2\u003e\n\u003cp\u003eThis lip gloss is designed to hydrate first, while delivering a beautiful sheen. The layered benefits come from smart skin-care actives that work together to improve the surface feel and appearance of lips over time, paired with a sheer pigment that brightens your look without heavy color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydration with hyaluronic acid to help lips retain moisture\u003c\/li\u003e\n  \u003cli\u003eCeramides support the lip barrier for daily comfort\u003c\/li\u003e\n  \u003cli\u003eVitamin E adds antioxidant-like protection and smoothness\u003c\/li\u003e\n  \u003cli\u003eHigh-shine, sheer finish that complements, not competes with, your makeup\u003c\/li\u003e\n  \u003cli\u003eFree of parabens and mineral oil for a breathable, non-greasy feel\u003c\/li\u003e\n  \u003cli\u003eThree universally flattering shades designed to inspire confidence\u003c\/li\u003e\n  \u003cli\u003ePetal applicator for precise, comfortable application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn a consumer study, most participants reported immediate conditioning of the lips and smoother texture over time, supporting the idea that this gloss doubles as a subtle lip-care moment you can rely on daily. While individual results vary, the feedback highlights how the product can become part of a routine that emphasizes comfort and glow rather than a dramatic shift.\u003c\/p\u003e\n\n\u003ch2\u003eShade options and finish\u003c\/h2\u003e\n\u003cp\u003eThe trio of sheer shades are designed to work across skin tones while preserving a natural, luminous look. Self-Assured offers a Clear Shimmer for a bright, glass-like glow; Self-Worth brings a Soft Pink Beige for everyday polish; and Self-Determined provides Soft Cool Mauve for a more modern, versatile finish. The combination of pigment and shine makes it suitable for layering over lip color or wearing solo for a barely-there pop of color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSelf-Assured (Clear Shimmer) for a luminous highlight\u003c\/li\u003e\n  \u003cli\u003eSelf-Worth (Soft Pink Beige) for everyday refinement\u003c\/li\u003e\n  \u003cli\u003eSelf-Determined (Soft Cool Mauve) for a contemporary touch\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTexture, wear, and how to use\u003c\/h2\u003e\n\u003cp\u003eThe lightweight, non-sticky formula glides on with a petal-shaped applicator, delivering a comfortable wash of color and a glossy finish. It’s designed to layer over lipstick or wear alone for a hydrated, polished feel. The product is suitable for dry or sensitive lips and is free from parabens and mineral oil, which may appeal to those seeking a gentler option for daily lip care.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGlides on smoothly with a precise petal applicator\u003c\/li\u003e\n  \u003cli\u003eLayerable for personalized shine and color depth\u003c\/li\u003e\n  \u003cli\u003eReapply as needed for ongoing moisture and glow\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eReal-life use cases\u003c\/h2\u003e\n\u003cp\u003eImagine a quick morning routine: a swipe to add hydration and a sheer gleam that makes lips look refreshed. In the afternoon, you can press it over a lip color to soften intensity while maintaining moisture. It’s a low-risk, high-reward option for those who want a balanced, polished look without a heavy makeup feel.\u003c\/p\u003e\n\n\u003ch2\u003eNotes on use and care\u003c\/h2\u003e\n\u003cp\u003eWhile this product aims to hydrate and gloss, individual experiences will vary. For best results, store at room temperature and cap securely after use to preserve the lightweight formula.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shades are available in IT Cosmetics Confidence in a Serum Lip Gloss?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Three sheer shades: Self-Assured (Clear Shimmer), Self-Worth (Soft Pink Beige), and Self-Determined (Soft Cool Mauve).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the key benefits of this lip gloss?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Hydration with hyaluronic acid, ceramides, and vitamin E; non-sticky high-shine finish; 8-hour wear potential.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":47641458868436,"sku":"B0CB95J75G","price":73.37,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/it-cosmetics-confidence-in-a-serum-lip-gloss-clear-shimmer-appliator.jpg?v=1773217414","url":"https:\/\/bellaviacanada.ca\/products\/it-cosmetics-confidence-in-a-serum-lip-gloss-8hr-hydration-high-shine-sheer-finish-self-assured-clear-shimmer","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}