{"product_id":"it-cosmetics-superhero-no-tug-waterproof-eyeshadow-stick-built-in-primer-longwear-cream-shadow-1-61-g","title":"IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick – Built-In Primer, Longwear Cream Shadow (1.61 g)","description":"\u003cdiv\u003e\n\u003ch2\u003eMeet IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick\u003c\/h2\u003e\n\u003cp\u003eThis creamy shadow stick brings long-wear color with a built-in primer for a creaseless finish. Available in 14 buildable shades, including pearl and matte textures, it’s designed for easy, on-the-go application that blends without tugging.\u003c\/p\u003e\n\u003ch3\u003eBuilt-In Primer and No-Tug Glide\u003c\/h3\u003e\n\u003cp\u003eThanks to No-Tug Technology, color glides across the eyelid with a silky feel that minimizes tugging. The integrated primer helps the shade stay even and vibrant from morning through evening, while remaining comfortable on the lid.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCreaseless finish without settling into folds\u003c\/li\u003e\n\u003cli\u003eWaterproof formula for confident wear\u003c\/li\u003e\n\u003cli\u003eSuper smooth, blendable application\u003c\/li\u003e\n\u003cli\u003e14 buildable shades with pearl and matte finishes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eShade Range and Real-Life Looks\u003c\/h3\u003e\n\u003cp\u003eEpic Amethyst offers a rich purple flair that complements brown eyes, while Transformative Taupe provides a versatile neutral for blue-eyed looks. These shades invite both quick weekday looks and more expressive weekend styles.\u003c\/p\u003e\n\u003cp\u003eShade choices span pearl radiance to matte depth, allowing light-reflecting or everyday color depending on mood and occasion.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients and Comfort\u003c\/h3\u003e\n\u003cp\u003eFormulated with a tri-peptide complex, hydrolyzed collagen and caffeine, this lid-loving formula aims to feel comfortable during wear while delivering pigment that stays put. It’s described as suitable for sensitive eyes and those with oily lids, offering a balanced, conditioning feel without heaviness.\u003c\/p\u003e\n\u003ch3\u003eTips for Use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOne swipe for a quick wash of color; layer to build intensity\u003c\/li\u003e\n\u003cli\u003ePair with other IT Cosmetics shadows for more dimension\u003c\/li\u003e\n\u003cli\u003eUse as a base to extend the life of powder shadows\u003c\/li\u003e\n\u003cli\u003eRemove with a gentle cleanser or makeup remover at night\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho It’s For\u003c\/h3\u003e\n\u003cp\u003eIdeal for anyone seeking an easy, waterproof cream shadow with built-in primer, crafted to be wear-tested across different lids and eye shapes. The range supports creative expression while aiming for comfortable, all-day color without frequent reapplication.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What makes the IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick different?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It blends easily with a built-in primer for a creaseless, comfortable finish that lasts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeshadow stick suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it is designed to be gentle on lids while offering robust, waterproof color.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":47485104586964,"sku":"B08YC6GQS4","price":71.34,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/it-cosmetics-superhero-no-tug-waterproof-shadow-stick-application.jpg?v=1769522258","url":"https:\/\/bellaviacanada.ca\/products\/it-cosmetics-superhero-no-tug-waterproof-eyeshadow-stick-built-in-primer-longwear-cream-shadow-1-61-g","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}