{"product_id":"it-cosmetics-superhero-no-tug-waterproof-eyeshadow-stick-mighty-mauve-built-in-primer","title":"IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick – Mighty Mauve | Built-In Primer","description":"\u003cp\u003eMeet the IT Cosmetics Superhero No-Tug Waterproof Eyeshadow Stick in Mighty Mauve—a creamy, plug-and-play shadow that glides on with ease and stays put. The formula is water-resistant and includes a built-in eyeshadow primer, helping deliver a crease-free finish without tugging at delicate lid skin. This is a flexible, everyday shade that can glow from a fresh daytime look to a more defined evening style, all in a compact, portable format.\u003c\/p\u003e\n\u003cp\u003eThe Mighty Mauve shade reads as a versatile mauve with subtle depth, designed to complement a range of undertones. The texture feels luxurious and smooth, delivering rich color payoff that blends effortlessly. The built-in primer works behind the scenes to prep the lid, so you can layer, blend, and build intensity as desired—whether you prefer a soft wash or a statement gaze.\u003c\/p\u003e\n\u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eCrease-free finish thanks to the built-in primer and crease-resistant formula.\u003c\/li\u003e\n  \u003cli\u003eWaterproof, long-wearing color that holds up through daily activities and weather.\u003c\/li\u003e\n  \u003cli\u003eCreamy, blendable texture that glides on with minimal tug.\u003c\/li\u003e\n  \u003cli\u003ePortable twist-up design for on-the-go touch-ups without tools.\u003c\/li\u003e\n  \u003cli\u003e0.05 oz size provides a compact, travel-friendly option.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eTwist up a small amount to cover the lid edge; often a light swipe is enough for pigmentation.\u003c\/li\u003e\n  \u003cli\u003eBlend with a fingertip or brush for a soft wash, or build for deeper intensity.\u003c\/li\u003e\n  \u003cli\u003eWear alone or as a base under powder shadows for added depth and longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho this is for\u003c\/h3\u003e\n\u003cp\u003eThis creamy, waterproof shadow stick is ideal for anyone seeking quick, reliable eye color that lasts through a busy day. It’s designed to be gentle on the lid and suitable for sensitive eyes, with a shade that transitions well from day to night.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this product suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is designed to be gentle, with a built-in primer for creaseless wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I maximize wear with the built-in primer?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Twist up a small amount, apply, then blend; the primer helps colors stay put through the day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":47484658352340,"sku":"B0CB94RPFZ","price":71.34,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/it-cosmetics-superhero-no-tug-shadow-stick-mighty-mauve-closed-cap.jpg?v=1769516917","url":"https:\/\/bellaviacanada.ca\/products\/it-cosmetics-superhero-no-tug-waterproof-eyeshadow-stick-mighty-mauve-built-in-primer","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}