{"product_id":"it-cosmetics-superhero-waterproof-mascara-24hr-wear-lash-loving-biotin-peptides","title":"IT Cosmetics Superhero Waterproof Mascara – 24HR Wear, Lash-Loving Biotin \u0026 Peptides","description":"\u003cdiv\u003e\n  \u003ch2\u003eOverview\u003c\/h2\u003e\n  \u003cp\u003eDiscover IT Cosmetics Superhero Waterproof Mascara, a lash-enhancing upgrade designed to deliver bold volume, extended length, and a flexible, long-wearing finish. The life-proof formula aims to resist sweat, humidity, and smudges, helping you maintain a dramatic lash look from morning to night without constant touch-ups.\u003c\/p\u003e\n  \u003ch3\u003eWhat makes it different\u003c\/h3\u003e\n  \u003cp\u003eThe mascara blends lash-loving biotin, peptides, and pro-vitamin B5 to nourish the appearance of lashes as you wear it. Its Lash Changing Power Brush works with a resin-wax system to lift, separate, and build volume, helping lashes look fuller without clumping.\u003c\/p\u003e\n  \u003ch3\u003ePerformance you might notice\u003c\/h3\u003e\n  \u003cp\u003eIn development notes, the product is described as delivering 20x more volume and 41% more visible length. It’s designed to stay put through daily activities and warm environments, with reported wear lasting up to 24 hours in real-world use. As with any cosmetic, results can vary by individual.\u003c\/p\u003e\n  \u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eApply from lash line to tips, giving a gentle wiggle at the roots to boost lift.\u003c\/li\u003e\n    \u003cli\u003eLayer gradually to achieve more drama; the formula is designed to build without heavy flaking.\u003c\/li\u003e\n    \u003cli\u003eTo remove, use an oil-based remover or cleansing balm; press a warm cotton pad on lashes for about 30 seconds, then wipe away gently.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eLash care and safety\u003c\/h3\u003e\n  \u003cp\u003eDeveloped with eye health in mind, the product is ophthalmologist-tested and suitable for sensitive eyes. If you wear contact lenses, follow usage directions and monitor comfort throughout wear.\u003c\/p\u003e\n  \u003ch3\u003eQuick at-a-glance benefits\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003e20x more volume and 41% longer-looking lashes compared to before.\u003c\/li\u003e\n    \u003cli\u003eWaterproof, sweat-resistant formula with up to 24-hour wear potential.\u003c\/li\u003e\n    \u003cli\u003eBiotin, peptides, and Pro-Vitamin B5 provide lash conditioning during wear.\u003c\/li\u003e\n    \u003cli\u003e Lash-Changing Brush delivers lift and separation with buildable volume.\u003c\/li\u003e\n    \u003cli\u003eEasy removal using oil-based products to minimize rubbing.\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eWith IT Cosmetics, the goal is drama that feels comfortable and easy to achieve in daily life. The design emphasizes noticeable results without sacrificing eye comfort, letting your eyes tell your day’s story with confidence.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is IT Cosmetics Superhero Waterproof Mascara suitable for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Ophthalmologist-tested and designed for use with sensitive eyes, with careful formulation for comfortable wear.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I remove this mascara without rubbing hard?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use an oil-based remover or cleansing balm; hold a warm cotton pad on lashes for about 30 seconds, then gently wipe away.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IT Cosmetics","offers":[{"title":"Default Title","offer_id":47485312696532,"sku":"B0BQ18FZ1L","price":77.43,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/it-cosmetics-superhero-waterproof-mascara-front-bottle.jpg?v=1769527037","url":"https:\/\/bellaviacanada.ca\/products\/it-cosmetics-superhero-waterproof-mascara-24hr-wear-lash-loving-biotin-peptides","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}