{"product_id":"iyosei-blond-art-violet-purple-shampoo-for-blondes-7-78-oz","title":"IYOSEI Blond Art Violet Purple Shampoo for Blondes – 7.78 oz","description":"\u003cp\u003eRefresh balance and radiance with IYOSEI Blond Art + Violet, a professional purple shampoo designed for blondes, silvers, and gray hair. With intense violet pigments, it helps counteract brassy yellow and orange tones that can appear after bleaching or highlighting. While tackling color, the formula also nourishes and strengthens each strand, supporting a healthy, resilient feel between salon visits.\u003c\/p\u003e\u003ch3\u003eWhat this shampoo does for your hair\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePowerful color correction: violet pigments help neutralize brassiness in blonde, silver, or highlighted hair for a cooler, more radiant hue.\u003c\/li\u003e\n\u003cli\u003eNourishing \u0026amp; strengthening formula: a care treatment that nourishes the fiber while cleansing, promoting smoother, softer hair after every wash.\u003c\/li\u003e\n\u003cli\u003eProfessional-grade performance: creamy texture and deep violet tone deliver visible results that help maintain even color between sessions.\u003c\/li\u003e\n\u003cli\u003eColor maintenance: keeps warm tones at bay for events, photoshoots, or daily wear, while enhancing softness and shine.\u003c\/li\u003e\n\u003cli\u003ePackaging: includes one 230 g \/ 7.78 oz tube for convenient at-home use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to use and fit into your routine\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eApply to wet hair, massage from scalp to ends, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor conditioning-like care, leave on 1–3 minutes before rinsing; extend to brighter toning if you prefer cooler hues.\u003c\/li\u003e\n\u003cli\u003eUse 1–2 times per week as part of your color-maintenance routine, or as needed between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eReal-life scenarios: Pair this purple shampoo with your regular shampoo on alternate washes to maintain a balanced color while keeping strands soft and shiny. It is well suited for photoshoots, events, or seasonal hair color changes. The formula aims to be gentle enough for regular use while delivering noticeable toning results that support your color goals without promising specific outcomes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What hair types is IYOSEI Blond Art + Violet Shampoo best for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Best for bleached, highlighted, silver, and gray hair needing toning and care between salon visits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times per week as part of your routine, alternating with regular shampoo.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IYOSEI","offers":[{"title":"Default Title","offer_id":47495000883412,"sku":"B0FNF9CL23","price":44.96,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/iyosei-professional-blond-art-violet-shampoo-bottle.jpg?v=1769831734","url":"https:\/\/bellaviacanada.ca\/products\/iyosei-blond-art-violet-purple-shampoo-for-blondes-7-78-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}