{"product_id":"izme-new-york-argan-oil-mascara-lift-curl-0-44-fl-oz-13-ml-black","title":"IZME New York Argan Oil Mascara Lift \u0026 Curl – 0.44 fl oz \/ 13 ml – Black","description":"\u003ch2\u003eIZME New York Argan Oil Mascara Lift \u0026amp; Curl\u003c\/h2\u003e\u003cp\u003eExperience a mascara designed to deliver curl and lift with minimal clumping or smudging. The curved wand reaches each lash to add length from root to tip while guiding the lash into an elegant sweep. The lightweight formula remains comfortable through the day, so lashes look defined without heaviness. Infused with argan oil, this mascara contributes to the appearance of stronger and healthier looking lashes.\u003c\/p\u003e\u003ch3\u003eWhat makes this mascara stand out\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCurved wand and hourglass shape for precise lash coverage\u003c\/li\u003e\n\u003cli\u003eSeparation rather than lumpiness for a clean, defined look\u003c\/li\u003e\n\u003cli\u003eUltra-lightweight feel that stays comfortable all day\u003c\/li\u003e\n\u003cli\u003eWater and smudge resistant performance for daily wear\u003c\/li\u003e\n\u003cli\u003eArgan oil may contribute to the appearance of lash vitality\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn practice, this mascara can be a practical choice on busy mornings when a quick yet impactful upgrade matters. The wand curve helps target each lash from root to tip, creating the appearance of length and lift without heavy coats. The clump-free formula helps prevent spidery lashes, while the light texture avoids heavy lines near the lash line. The water resistant property means occasional exposure to humidity or drizzle may be less disruptive, though removing mascara gently at the end of the day supports lash care.\u003c\/p\u003e\u003ch3\u003eBetter routines for daily wear\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDefined lashes that may hold up through a busy schedule\u003c\/li\u003e\n\u003cli\u003eArgan oil synergy that may support the appearance of lash vitality\u003c\/li\u003e\n\u003cli\u003eEasy removal with a gentle cleanser without tugging on lashes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eTips for best results: start with clean, dry lashes; apply a light coat at the base, then sweep upward from root to tip. Allow a moment to set between coats if you want more drama; build gradually for a natural day look. This mascara is designed to pair with other IZME eye products to help you craft a look that suits your mood and occasion.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How does the curved wand affect lash lift and separation?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The hourglass wand helps lift lashes from root to tip while keeping them separated and clump-free.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara water and smudge resistant?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the formula is designed to be water and smudge resistant for longer wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"IZME","offers":[{"title":"Default Title","offer_id":47479977672916,"sku":"B0D11X3SW2","price":39.24,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/izme-new-york-argan-oil-mascara-lift-curve-wand.jpg?v=1769482830","url":"https:\/\/bellaviacanada.ca\/products\/izme-new-york-argan-oil-mascara-lift-curl-0-44-fl-oz-13-ml-black","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}