{"product_id":"kativa-anti-frizz-xtreme-care-at-home-keratin-cupuacu-straightening","title":"KATIVA Anti-Frizz Xtreme Care — At-Home Keratin \u0026 Cupuaçu Straightening","description":"\u003ch2\u003eSalon-Grade Care, At Home\u003c\/h2\u003e\n\u003cp\u003eDiscover KATIVA Anti-Frizz Xtreme Care, a keratin and cupuacu-treated formulation designed for home use. When used as directed, it can help reduce frizz and excess volume for up to 30 days, leaving hair smoother, softer, and easier to manage with a natural-looking shine you can see and feel.\u003c\/p\u003e\n\u003ch3\u003eHow it works in your routine\u003c\/h3\u003e\n\u003cp\u003eHeat-activated smoothing uses Nictech Technology to straighten waves with a blow dryer and brush, so you may enjoy sleek results without a flat iron. A built-in heat memory helps refresh the look with your dryer on subsequent uses, making touch-ups simple and quick.\u003c\/p\u003e\n\u003cp\u003eThe typical at-home process is clearly laid out in steps: start with a shampoo-only wash, dry completely, and avoid styling products. Apply the mask section by section, keeping 1\/2 cm away from the roots. After a 15-minute wait, remove any excess. Blow-dry using a flat brush, pulling each section until fully dry and smooth. Finish by washing twice with shampoo, applying conditioner, and completing a final blow-dry to seal the look.\u003c\/p\u003e\n\u003ch3\u003eKey ingredients and benefits\u003c\/h3\u003e\n\u003cp\u003eThe formula combines keratin protein with cupuacu butter to help reinforce the hair fiber, supporting softness, hydration, and resilience—ideal for hair that tends to frizz, feel dry, or appear damaged. You may notice a smoother texture and improved manageability over time.\u003c\/p\u003e\n\u003ch3\u003eClean, ethical care\u003c\/h3\u003e\n\u003cp\u003eThe kit is formaldehyde-free, vegan, and cruelty-free. It is formulated without sulfates, salt, or gluten, and uses natural-origin ingredients. Kit contents include Mask 5.07 fl oz (150 mL), Shampoo 1.01 fl oz (30 mL), and Conditioner 1.01 fl oz (30 mL). Note: color-treated hair may show slight shade variation, so a strand test is recommended before full application.\u003c\/p\u003e\n\u003ch3\u003eWhy this could fit your routine\u003c\/h3\u003e\n\u003cp\u003eIf you’re seeking smoother waves, easier detangling, and a more polished finish, this at-home treatment offers a practical routine that can fit into a busy schedule. It presents opportunities for frizz control and hydration, with results that may vary based on hair type and climate.\u003c\/p\u003e\n\u003ch3\u003eKit contents at a glance\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eMask: 5.07 fl oz (150 mL)\u003c\/li\u003e\n  \u003cli\u003eShampoo: 1.01 fl oz (30 mL)\u003c\/li\u003e\n  \u003cli\u003eConditioner: 1.01 fl oz (30 mL)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat you may experience\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eReduced frizz and volume for up to 30 days\u003c\/li\u003e\n  \u003cli\u003eNo flat iron needed thanks to heat-activated smoothing\u003c\/li\u003e\n  \u003cli\u003eSoft, hydrated, and more resilient-feeling hair\u003c\/li\u003e\n  \u003cli\u003eVisible shine with natural-looking results\u003c\/li\u003e\n  \u003cli\u003eTrustworthy, clean formula with vegan and cruelty-free credentials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What can I expect from this treatment?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Potentially smoother, softer hair with reduced frizz and easier manageability for about a month when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are the usage steps?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A 120-minute at-home process: wash, apply the mask, blow-dry with a brush, then shampoo and condition to finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"KATIVA","offers":[{"title":"Default Title","offer_id":47480627167444,"sku":"B08TX5ZZJR","price":67.27,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/kativa-anti-frizz-xtreme-care-mask.jpg?v=1769490398","url":"https:\/\/bellaviacanada.ca\/products\/kativa-anti-frizz-xtreme-care-at-home-keratin-cupuacu-straightening","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}