{"product_id":"kevin-murphy-anti-gravity-volumising-texturising-lotion-for-all-hair-types-pack-of-2","title":"KEVIN.MURPHY ANTI.GRAVITY – Volumising \u0026 Texturising Lotion for All Hair Types (Pack of 2)","description":"\u003ch2\u003eKEVIN.MURPHY ANTI.GRAVITY: Volumising Texturising Lotion\u003c\/h2\u003e\n\u003cp\u003eKEVIN.MURPHY ANTI.GRAVITY is a lightweight texturising lotion designed to add body, texture, and a natural shine to hair without weighing it down. It is built to work across all hair types—whether your style is long and flowing, short and structured, or curly and free-form—delivering a flexible hold that allows you to rework your look with ease.\u003c\/p\u003e\n\u003cp\u003eIn everyday use, you may notice the product thickens the hair-feel at the mid-lengths and roots while maintaining movement. It helps create a thicker appearance without heaviness, so styles stay liftier and more defined as you move through the day. The formula supports a clean, polished finish that’s easy to refresh without restarting your entire styling routine.\u003c\/p\u003e\n\u003cp\u003eThe ANTI.GRAVITY formula is sulphate-free and paraben-free, and KEVIN.MURPHY emphasizes cruelty-free practices. This combination aims to offer a performance-forward styling option that aligns with thoughtful, everyday care for hair and the environment.\u003c\/p\u003e\n\u003ch3\u003eKey benefits you can expect\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eVolumises and texturises hair while keeping a light, weightless feel.\u003c\/li\u003e\n  \u003cli\u003eProvides a long-lasting hold that remains flexible for re-styling.\u003c\/li\u003e\n  \u003cli\u003eEnhances shine and apparent thickness for a more expressive silhouette.\u003c\/li\u003e\n  \u003cli\u003eFree from sulphates and parabens; cruelty-free formulation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eReal-life styling scenarios\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eQuick lift for flat roots on fine hair without creating stiffness.\u003c\/li\u003e\n  \u003cli\u003eTexture boost for blowouts, waves, or sleek looks with natural movement.\u003c\/li\u003e\n  \u003cli\u003eRoot-to-end control that helps reduce visible flyaways for a polished finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to damp or dry hair, focusing on mid-lengths and ends.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly with your fingers or a comb, then style as desired.\u003c\/li\u003e\n  \u003cli\u003eFor more lift, blow-dry; for texture, allow air-drying and rework with fingers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout KEVIN.MURPHY\u003c\/h3\u003e\n\u003cp\u003eKEVIN.MURPHY offers salon-inspired tools and formulations designed for at-home looks, with an emphasis on environmental responsibility and animal welfare.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is KEVIN.MURPHY ANTI.GRAVITY suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all hair types seeking volume and texture with a lightweight feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I use ANTI.GRAVITY for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Apply a small amount to damp or dry hair, style as desired, and adjust with more product if needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Kevin Murphy","offers":[{"title":"Default Title","offer_id":47539900481748,"sku":"B0G1ZKJM7Q","price":158.55,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/kevin-murphy-antigravity-bottle-front.jpg?v=1770793100","url":"https:\/\/bellaviacanada.ca\/products\/kevin-murphy-anti-gravity-volumising-texturising-lotion-for-all-hair-types-pack-of-2","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}