{"product_id":"l-oreal-paris-infallible-24hr-shadow-purple-priority-0-12-oz-long-wear-waterproof-eye-shadow","title":"L’Oréal Paris Infallible 24HR Shadow – Purple Priority, 0.12 oz | Long-Wear Waterproof Eye Shadow","description":"\u003cp\u003eExperience bold, long-lasting color with L’Oréal Paris Infallible 24HR Shadow in Purple Priority. This ultra-intense eye shadow blends the ease of a powder with the smoothness of a cream, creating a unique hybrid that glides on effortlessly and stays vibrant from day into night.\u003c\/p\u003e\n\u003cp\u003eWhat sets this formula apart is its luxurious powder-cream texture that feels silky on the skin, making application feel effortless while delivering a high-impact look. The color payoff is designed to be maximized, so you can achieve a defined lid with fewer steps. The product is engineered for lasting wear that can stand up to daily activities, while remaining resistant to water, creasing, and fading.\u003c\/p\u003e\n\u003ch3\u003eKey benefits\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIntense maximized color\u003c\/li\u003e\n  \u003cli\u003eLuxurious powder-cream texture\u003c\/li\u003e\n  \u003cli\u003e24HR long lasting hold\u003c\/li\u003e\n  \u003cli\u003eWaterproof, crease and fade resistant\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIn real-life scenarios, Purple Priority can transition from a soft, everyday wash to a dramatic eye-catching lid. The formula is built to perform across a range of lighting conditions and skin tones, offering versatility without sacrificing comfort. You may notice color staying true after hours of wear, with minimal touch-ups required for most looks.\u003c\/p\u003e\n\u003ch3\u003eHow to use for best results\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFor a sheer day look, sweep a light layer across the lid and blend.\u003c\/li\u003e\n  \u003cli\u003eFor more depth, gradually layer the product and blend the edges for a seamless gradient.\u003c\/li\u003e\n  \u003cli\u003ePair Purple Priority with a coordinating liner to frame the eye and enhance the color payoff.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eRealistic expectations are important: results vary by skin type, environment, and care of the product. This shade is designed to provide a vibrant purple hue with long wear potential and a crease-resistant finish, offering a practical option for both busy mornings and evenings out. The experience is about possibilities—not guarantees—of color staying vivid and transfer-free under typical daily activities.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the Infallible 24HR Shadow last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Designed for up to 24 hours of wear with waterproof, crease- and fade-resistance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What is the texture like?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: A luxurious powder-cream hybrid that glides on smoothly for easy blending and layering.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":47497538306260,"sku":"B00HMXLUUC","price":31.8,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/loreal-paris-infallible-24hr-shadow-purple-priority-bottle.jpg?v=1769940312","url":"https:\/\/bellaviacanada.ca\/products\/l-oreal-paris-infallible-24hr-shadow-purple-priority-0-12-oz-long-wear-waterproof-eye-shadow","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}