{"product_id":"l-oreal-paris-infallible-pro-matte-liquid-lipstick-plum-bum-0-21-fl-oz","title":"L’Oréal Paris Infallible Pro-Matte Liquid Lipstick Plum Bum – 0.21 fl oz","description":"\u003cdiv\u003e\n  \u003ch2\u003ePro-Matte Lipcolor, Long-Lasting Impact\u003c\/h2\u003e\n  \u003cp\u003eMeet the L’Oréal Paris Infallible Pro-Matte Liquid Lipstick in Plum Bum. This shade offers a bold, rich plum tone with a matte finish that reads modern and confident. The formula is designed to feel surprisingly lightweight while delivering full-coverage color, so you can go about your day with less fuss about frequent touch-ups.\u003c\/p\u003e\n  \u003cp\u003eThe Pro-Matte formula aims for longevity, with the potential to stay in place for hours while keeping comfort. The color payoff is intense and highly pigmented, so a single swipe can create a striking look without a heavy layer. The unique pro-sculpt applicator tip helps you outline, shape, and add dimension to the lips, enabling precise control whether you’re defining the lip border or building color toward the center.\u003c\/p\u003e\n\n  \u003ch3\u003eKey Features at a Glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eFull-coverage matte color with long-wear performance (up to 16 hours) for bold impact.\u003c\/li\u003e\n    \u003cli\u003eIntense, highly pigmented shades for high-impact color while staying comfortable on the lips.\u003c\/li\u003e\n    \u003cli\u003eLightweight, comfortable feel that remains put for a long-lasting matte look.\u003c\/li\u003e\n    \u003cli\u003ePro-sculpt applicator tip for precise outlining, shaping, and added dimension.\u003c\/li\u003e\n    \u003cli\u003eEasy removal with an oil-based makeup remover without harsh scrubbing.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eReal-Life Uses\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eIdeal for busy days or events when you want color that could endure from morning to night.\u003c\/li\u003e\n    \u003cli\u003eGreat for camera-ready lips, thanks to bold pigment that reads well on screen.\u003c\/li\u003e\n    \u003cli\u003ePairs with neutral eyes for a balanced look or with bold accessories for a statement moment.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003ch3\u003eShade Spotlight: Plum Bum\u003c\/h3\u003e\n  \u003cp\u003ePlum Bum delivers a deep plum hue with rich pigment that contributes to a vivid, fashion-forward lip. The shade can be layered to adjust intensity or worn solo for a modern, matte finish that could last through the day into the evening.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What shade is Plum Bum and what does it look like?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Plum Bum is a rich plum shade that delivers bold pigment with a comfortable matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the lipstick wear and how easy is removal?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Wear can extend up to 16 hours, and it removes easily with an oil-based makeup remover.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":47495146045652,"sku":"B06XDYL1P8","price":70.31,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/loreal-paris-infallible-pro-matte-liquid-lipstick-plum-bum-closed-cap.jpg?v=1769837830","url":"https:\/\/bellaviacanada.ca\/products\/l-oreal-paris-infallible-pro-matte-liquid-lipstick-plum-bum-0-21-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}