{"product_id":"loma-violet-shampoo-12-oz-sulfate-paraben-gluten-free-brightens-blonde","title":"LOMA Violet Shampoo 12 oz — Sulfate, Paraben \u0026 Gluten Free, Brightens Blonde","description":"\u003cdiv\u003e\n  \u003ch2\u003eLOMA Violet Shampoo: Gentle Cleansing with Color-Touched Brightening\u003c\/h2\u003e\n  \u003cp\u003eLOMA Violet Shampoo is a moisturizing cleansing option designed for all hair types, with a special nod to normal to dry strands. This formula avoids sulfates, parabens, gluten, and sodium chloride, helping you maintain moisture while cleansing. The result is a soft, manageable feel that doesn’t strip your hair of natural oils. The 12-ounce bottle is proudly made in the USA and ships with an ecommerce authenticity code to assure you of a genuine product experience.\u003c\/p\u003e\n  \u003cp\u003eIn addition to its cleansing power, the product features a blue violet pigment designed to brighten lightened tones on blonde and grey hair, while neutralizing brass or yellowing. This tinting effect is subtle and progressive, making it suitable for regular use as part of your routine rather than a one-off treatment. The gentle formula supports everyday care without harsh rinsing or heavy residue, so you can keep your hair looking fresh between colorings.\u003c\/p\u003e\n  \u003ch3\u003eKey benefits at a glance\u003c\/h3\u003e\n  \u003cul\u003e\n    \u003cli\u003eBlue violet pigment to brighten blonde and grey tones and neutralize brass\u003c\/li\u003e\n    \u003cli\u003eSulfate-, gluten-, soy-, and paraben-free; sodium chloride-free cleansing\u003c\/li\u003e\n    \u003cli\u003eVanilla bean and blood orange aromatherapy for a refreshing wash\u003c\/li\u003e\n    \u003cli\u003eMade in the USA with an authenticity code for confidence in every purchase\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003ch3\u003eReal-life use and routine ideas\u003c\/h3\u003e\n  \u003cp\u003eFor lightened or naturally cool-toned hair, this shampoo offers a gentle path to refresh hue while preserving moisture. The creamy lather and clean scent create a pleasant start to your shower routine, and it pairs well with a follow-up conditioner to maximize moisture and glide for detangling.\u003c\/p\u003e\n  \u003cul\u003e\n    \u003cli\u003eIncorporate into a regular wash for ongoing tone maintenance and moisture balance\u003c\/li\u003e\n    \u003cli\u003eUse with a conditioner to boost slip and manageability after color-safe cleansing\u003c\/li\u003e\n  \u003c\/ul\u003e\n  \u003cp\u003eWhile individual results vary, the formula is designed to cleanse without stripping moisture and to support a gentle, everyday routine that respects hair and scalp health.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is LOMA Violet Shampoo free from common irritants?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's sulfate-free, paraben-free, gluten-free, soy-free, and sodium chloride-free for a gentle cleanse.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can it help brighten blondes and neutralize brass tones?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The blue violet pigments brighten blonde and grey hair and neutralize brass tones over time when used as part of your routine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Loma","offers":[{"title":"Default Title","offer_id":47633293279444,"sku":"B0711DFHTC","price":65.26,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/loma-violet-shampoo-bottle.jpg?v=1773037200","url":"https:\/\/bellaviacanada.ca\/products\/loma-violet-shampoo-12-oz-sulfate-paraben-gluten-free-brightens-blonde","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}