{"product_id":"loreal-paris-superior-preference-fade-defying-hair-color-dark-brown-4","title":"L'Oreal Paris Superior Preference Fade-Defying Hair Color — Dark Brown 4","description":"\u003ch2\u003eUnlock luminous, fade-defying color that lasts\u003c\/h2\u003e\n\u003cp\u003eSince 1973, L’Oréal Paris Superior Preference has set the gold standard for permanent hair color with a radiant, multi-dimensional finish. The Dark Brown 4 shade blends depth with a natural glow, while a dedicated Fade-Defying Color and Shine System helps maintain vibrancy over time. The result is hair that reads with richness from root to tip and shines with a healthy-looking luster that catches the light at every angle.\u003c\/p\u003e\n\u003ch3\u003eWhat makes this color kit special\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eFade-Defying Color and Shine System combines a translucent gel formula with a conditioning care treatment for luminous depth.\u003c\/li\u003e\n  \u003cli\u003eNo-drip texture improves application accuracy and even coating for all hair types, including gray coverage.\u003c\/li\u003e\n  \u003cli\u003eConditioning Shine Protect Conditioner, UV Filter, and Vitamin E help preserve color vibrancy and leave hair feeling silky and resilient.\u003c\/li\u003e\n  \u003cli\u003eColor Kit includes Color Gel, Developer Crème, Shine Protect Conditioner, one pair of gloves, and an instruction leaflet for at-home use.\u003c\/li\u003e\n  \u003cli\u003eBrand-wide options span permanent, semi-permanent, and temporary dyes, plus root covers and toners for versatile styling needs.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho can enjoy it and how it feels\u003c\/h3\u003e\n\u003cp\u003eDesigned for a broad range of hair types, this shade offers depth and a natural-looking glow that works well for touch-ups, color refreshes, or a bold new look. The lightweight gel coats the hair fibers, delivering even color without heavy buildup, while the conditioning step helps keep strands feeling soft to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShade durability: color can remain vibrant for weeks with proper care and washing habits.\u003c\/li\u003e\n  \u003cli\u003eEase of use: the no-drip formula supports precise, controlled application at home.\u003c\/li\u003e\n  \u003cli\u003eFinish: a luminous, multi-dimensional result that enhances natural undertones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re maintaining a signature tone, covering grays, or experimenting with a richer brown, this kit offers a practical, salon-inspired option. Availability in more than 50 luminous shades gives you room to explore different depths while keeping a consistent, radiant look.\u003c\/p\u003e\n\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does L'Oreal Paris Superior Preference color last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: With proper care, color can stay vibrant for up to 9 weeks, depending on washing routines and hair condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this dye suitable for gray hair coverage?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it provides gray hair coverage with depth and radiance; results vary by hair type and starting shade.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"L'Oreal Paris","offers":[{"title":"Default Title","offer_id":47479164109012,"sku":"B000RDLAIG","price":46.95,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/loreal-paris-superior-preference-color-gel-bottle-closeup.jpg?v=1769456910","url":"https:\/\/bellaviacanada.ca\/products\/loreal-paris-superior-preference-fade-defying-hair-color-dark-brown-4","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}