{"product_id":"madison-reed-color-therapy-pura-deep-conditioning-hair-mask-for-hydration-and-color-refresh-4-fl-oz","title":"Madison Reed Color Therapy Pura — Deep Conditioning Hair Mask for Hydration and Color Refresh (4 Fl Oz)","description":"\u003cp\u003eMeet Color Therapy Pura, a luxe, colorless deep conditioning mask designed to hydrate and revive your hair’s natural shine. This in-shower treatment blends nourishing argan oil with strengthening keratin and ginseng root extract to leave strands soft, hydrated, and healthier-looking between color services. With SmartDye Technology, color-depositing care targets areas that need it most, refreshing tone while you condition. It is sulfate-free, paraben-free, ammonia-free, and cruelty-free, offering a thoughtful, color-friendly routine for all shades.\u003c\/p\u003e\n\u003cp\u003eWhat makes Color Therapy Pura stand out is its ability to hydrate intensely without heavy buildup, making it a practical addition to a busy shower routine. You can use it as a substitute for conditioner every other wash or 2-3 times per week to help maintain tone and moisture. The color deposit is designed to work best on brunette or auburn shades, delivering warm bronze to chestnut hues while avoiding gray coverage. The result is a softer feel and a subtle color lift that complements your existing shade rather than masking it.\u003c\/p\u003e\n\u003ch3\u003eWhy you might consider Color Therapy Pura\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep hydration from argan oil helps restore moisture and shine, making hair feel lush and supple.\u003c\/li\u003e\n  \u003cli\u003eKeratin and ginseng root extract aim to fortify strands, promoting a resilient, smooth look.\u003c\/li\u003e\n  \u003cli\u003eColor-depositing action refreshes tone at the roots and mid-lengths, delivering a warm, natural-looking enhancement.\u003c\/li\u003e\n  \u003cli\u003eDesigned for all shades, with a focus on brunette or auburn tones, and not intended for gray coverage.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, and ammonia, and produced under cruelty-free practices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eIn-shower treatment: after cleansing, apply a generous amount to wet hair instead of your regular conditioner.\u003c\/li\u003e\n  \u003cli\u003eLeave on for about 5 minutes to allow hydration and color deposition to work.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; use 2-3 times per week or as needed to refresh tone and moisture.\u003c\/li\u003e\n  \u003cli\u003eYou’ll typically get multiple uses from a single tube, with approximately 4 applications per tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct highlights\u003c\/h3\u003e\n\u003cp\u003eThe Pura formula emphasizes luxurious care with a color-leaning, low-commitment approach. It pairs color-refreshing benefits with deep conditioning, so you can enjoy softer hair while maintaining your shade’s vibrancy. This mask is built for daily life: it fits into a quick shower routine and supports hair that looks hydrated, healthier, and more lived-in between color appointments. While it does not promise gray coverage, it offers a practical option for enhancing warmth and shine on suitable shades.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Who is Color Therapy Pura suitable for?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Suitable for all hair shades; hydrates and refreshes color without gray coverage.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How should I use Color Therapy Pura for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: In-shower, apply after every other shampoo or two to three times weekly, leave five minutes, rinse well.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Madison Reed","offers":[{"title":"Default Title","offer_id":47480680022228,"sku":"B09VTJF4HT","price":69.32,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/3561\/6724\/files\/madison-reed-color-therapy-pura-bottle.jpg?v=1769490797","url":"https:\/\/bellaviacanada.ca\/products\/madison-reed-color-therapy-pura-deep-conditioning-hair-mask-for-hydration-and-color-refresh-4-fl-oz","provider":"Bellavia Canada | Natural Beauty Rituals, Skincare \u0026 Makeup in Canada","version":"1.0","type":"link"}